The ISMS Marketing Science Conference is the premier gathering place for marketing scholars to exchange ideas and research through 12+ parallel tracks of short-format research presentations over 2.5 days. Organized annually by the INFORMS Society for Marketing Science, the conference features society updates, awards recognizing excellence in the field, a Women in Marketing Science luncheon, meet the editors panels, and editorial board meetings for our flagship journal Marketing Science. Typically held the last week of June (outside of North America every third year), submissions for research presentations are due in January and welcome from all. With thought-provoking content and abundant networking opportunities, the ISMS Conference is the largest gathering of academic marketing scientists globally.
The Next ISMS Marketing Science Conference
2024 – Sydney, Australia
Harald van Heerde, Valentyna Melnyk, Maggie Dong, John Roberts
University of New South Wales
Conference Website
June 27-29, 2024
Upcoming ISMS Marketing Science Conferences
2025 – Washington, DC
Anindita Chakravarty, Hua Chen, Pengyuan Wang, Neil Bendle
University of Georgia
June 12-14, 2025
2026 – TBD North America
June 25-27, 2026
2027 – TBD Europe
June 24-26, 2027
Past ISMS Marketing Science Conferences
1979 – Stanford University
David B. Montgomery, Dick Wittink
1980 – UT, Austin
Robert Leone
1981 – NYU, New York
John Keon
1982 – Wharton, Penn
Vijay Mahajan, Yoram Wind
1983 – USC, LA
Fred Zufryden
1984 – University of Chicago
Steven Shugan
1985 – Vanderbilt University
Russel Winer, Allan Shocker
1986 – UT, Dallas
Ram Rao
1987 – HEC, France
Dominique Hanssens, Gilles Laurent
1988 – University of Washington
Allan Shocker, Robert Jacobson
1989 – Duke University
John McCann, Richard Staelin
1990 – University of Illinois
S. Sudharshan
1991 – University of Delaware/Dupont
Meryl Gardner, John Frey
1992 LBS, London
Mark Uncles, Gerald Goodhardt
1993 – WashU, Set. Louis
Chakravarthi Narasimhan
1994 – University of Arizona
Dipankar Chakravarti, Amber Rao
1995 – UNSW, Sydney
John Roberts, Pamela Morrison
1996 – University of Florida
Steven Shugan, Barton Weitz
1997 – UC Berkeley
Tulin Erdem, Miguel Villas-Boas, Russell Winer
1998 – INSEAD, France
Erin Anderson, Hubert Gatignon
1999 – Syracuse University
Amiya Basu, T. Mazumdar, S. P. Raj
2000 – UCLA
Randolph Bucklin, Donald Morrison
2001 – University of Mainz
Oliver Heil
2002 – University of Alberta
Peter T. L. Popkowski Leszczyc
2003 – University of Maryland
Brian Ratchford, Roland Rust, Venky Shenkar
2004 – Erasmus University
Stefan Stremersch
2005 – Emory University
Sundar Bharadwaj, Douglas Bowman, Sandy Jap
2006 – University of Pittsburgh
Rabi Chatterjee, Jeff Inman, R. Venkatesh
2007 – SMU, Singapore
Sundar Bharadwaj, Jin K. Han, David B. Montgomery, Chin Tiong Tan
2008 – University of British Columbia
Charles B. Weinberg, Darren Dahl, Daniel Putler
2009 – University of Michigan
Eugene Anderson, Fred Feinberg
2010 – University of Cologne
Werner Reinartz, Karen Gedenk, Franziska Völckner
2011 – Rice University
Richard R. Batsell, Sharad Borle, Ajay Kalra, Amit Pazgal
2012 – Boston University
Shuba Srinivasan, Patrick Kaufmann
2013 – Ozyegin University
Erhan Erkut, Tulin Erdem (NYU), Koen Pauwels
2014 – Emory University
Douglas Bowman, Sandy Jap
2015 – Johns Hopkins University
Dipankar Chakravarti, Jian Ni, Shubhranshu Singh
2016 – Fudan University
Ming Ding, Xiongwen Lu
2017 – USC, LA
Gerard J. Tellis
2018 – Temple University
Xueming Luo
2019 - University of Roma
Tulin Erdem (NYU), Russ Winer (NYU), Alberto Pezzi, Luca Petruzzellis (Univ of Bari Aldo Moro)
2020 – Duke University, Online
Rick Staelin, Carl Mela
2021 – University of Rochester, Online
Mitch Lovett
2022 – University of Chicago, Online
Pradeep Chintagunta, J.P. Dubé, Günter Hitsch, Sanjog Misra
2023 – University of Miami
Joseph Johnson