In Spring 1979, David Montgomery and Dick Wittink hosted a research conference on quant marketing topics, at Stanford University. It was very successful, attracting 41 presentations and about 120 attendees. In 1983, the annual meeting was named the Marketing Science Conference. Success led to emulation, with conferences every year since and attendance increasing to 1,200 in Rome last year. Thousands of marketing scholars have presented their research, been inspired, and made lasting friends at this premier marketing research event. We are the proud heirs of this great research forum. Faced with the disruption of Covid-19, the ISMS Board voted to host the 42nd ISMS Marketing Science Conference virtually.
Congratulations. We are delighted to inform you that your paper is accepted for presentation at this virtual conference. I appeal to you to register and present, to continue this great tradition, disseminate your research, and inspire others. Below are the specifics.
42nd Marketing Science Conference 2020 Registration Details
Co-Chairs: Rick Staelin and Carl Mela, Duke University
Advisors: Debu Purohit (VP Meetings) and Fred Feinberg (Past President)
Dates: June 11th to 13th, 2020
Talk Duration: 13 minutes plus 2 minutes Q&A
Program: One hour live sessions, organized by thematic tracks, with four talks per session followed by 15 minutes break. Details to follow.
Special Virtual Events: Awards Banquet, Women’s Luncheon, and Fellows Luncheon will be after last session
Time: About 9 AM to 4 PM EDT (US). Any co-author may present to suit time zone differences
Platform: Zoom LIVE Webinar. Presenters need to be familiar with app plus acquire high-speed internet.
Posters: Authors of poster sessions will need to upload 10 minute narrated Power-Point Presentation on a designated channel on YouTube to be set up
Deadline: Register by April 30th 2020 to reserve a spot on program and poster sessions
Fees Modest fees vary by member status and academic level
Register link: https://myaccount.informs.org/eventapi__router?event=a1Y1U000002hUhE