Long Term Impact Award

Long Term Impact Award

Click here for a list of past winners.

The INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing. 

To be eligible, a paper should have been published between six and ten years before the year in which the award is presented. For example, for the presentation year 2020, the paper should have been published sometime in the years 2010 and 2014. Eligible papers are original research articles and research commentaries.  Editorials, Database articles, Practice prize articles, Review articles, Invited articles, and Invited commentaries are not eligible. For the 2020 award, the papers are:

(1) all eligible papers published in Marketing Science between 2010 and 2014,

(2) all eligible papers published in Management Science between 2010 and 2014 that were handled by a Department Editor for Marketing or that use "marketing" as a key word, or

(3) Any other eligible paper published in an INFORMS journal between 2010 and 2014 that is nominated by an ISMS member other than the author(s) of the paper being nominated.

Authors of papers in categories (1) and (2) do not need to nominate their papers; they will be considered automatically.  Thus most of the papers eligible for the award will qualify automatically, and no response to this notice is required for these. This notice is relevant only for papers in category (3).