Don Morrison Long Term Impact Award

Don Morrison Long Term Impact Award

Click here for a list of past winners.

The INFORMS Society for Marketing Science Don Morrison Long Term Impact Award (Don Morrison LTI Award) is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing. The INFORMS Society for Marketing Science Advisory Board is accepting nominations for the 2021 Don Morrison Long Term Impact Award. 

To be eligible, a paper should have been published between six and ten years before the year in which the award is presented. For example, for the presentation year 2021, the paper should have been published sometime in the years 2011 and 2015. Eligible papers are original research articles and research commentaries.  Editorials, Database articles, Practice prize articles, Review articles, Invited articles, and Invited commentaries are not eligible. Please note that the ISMS Board has made some important changes to the LTI award criteria and nomination process, as listed below:

For the 2021 award, the papers are:

(1) all eligible papers published in Marketing Science between 2011 and 2015 with an average of 20 or more Google Scholar citations per year

(2) all eligible papers published in Management Science between 2011 and 2015 that were handled by a Department Editor for Marketing with an average of 20 or more Google Scholar citations per year, or

(3) Any other eligible paper published in an INFORMS journal between 2011 and 2015, with an average of 20 or more Google Scholar citations per year, that is nominated by an ISMS member other than the author(s) of the paper being nominated.

All papers need to be nominated, they will not be included automatically. Any paper in category (1) or (2) can be nominated by the author(s). Any paper in category (3) can be nominated by an ISMS member other than the author(s) of the paper.  The nomination for a paper in category (3) must include a brief justification (250 words or fewer) addressing the paper’s impact on the field of marketing. Some possible measures of impact are magnitude of subsequent work that builds on the paper, use in PhD reading lists and seminars, applications to  practice, and use in MBA teaching. The letter might explain how the paper shows the field something that it did not know before, shows a new way of thinking about a problem or issue, and/or opens up a new field of inquiry.

Nominations of papers in all three categories must be submitted on the INFORMS awards platform, the link to which is provided below. Nominations of papers in all three categories must include the complete bibliographic information, Average Google Scholar citation count per year, and nomination justification (only for papers in category 3 above), and the nominating person must certify that the information is accurate.

Average Google Scholar citations per year should be computed as the total number of Google Scholar citations as of December 31st of the year preceding the award divided by the number of calendar years that have elapsed since the paper appeared in print. For example, for the 2021 award, the average number of citations per year for a paper that appeared in print sometime during 2011 will be the total Google Scholar citation count until December 31st, 2020 divided by 10.

Please note that the citation counts are only an eligibility criterion. They will not be included in the actual ballot presented to the voters.

To be consistent with the award protocol, nominations cannot be accepted after midnight March 15, 2021

Click the link below to begin the nomination process. Nominators can use their INFORMS username and password if they have one or they can easily create a username and password for the platform. For all technical support, please contact Beth West at bwest@informs.org

https://informs-awards.secure-platform.com/a/solicitations/75/home

The winner of the 2021 Long Term Impact Award will be announced at the 2021 Marketing Science Conference, on the INFORMS Society for Marketing Science website, and in the Newsletter.

On behalf of the ISMS Board,

Dr. Deepa Chandrasekaran

Secretary, ISMS