Gary L. Lilien ISMS-MSI-EMAC Practice Prize Competition

Gary L. Lilien ISMS-MSI-EMAC Practice Prize Competition

Submission for the 2022 Practice Prize are open. Please email your submission to Koen Pauwels, ISMS VP of Practice, at

Click here for a list of past winners.

Goal:  The goal of the Practice Prize is to highlight and celebrate outstanding marketing science work that has had significant organizational impact.


Eligibility:  The Practice Prize is awarded for outstanding implementation of marketing science
concepts and methods. The methods used must be innovative, sound, and appropriate to the
problem and organization, and the work should have had significant, verifiable, and preferably
quantitative impact on the performance of the client organization. Historically, two types of
entries have been recognized: (1) a history of successful applications across time and/or
organizations and (2) a single, impactful application. For the latter type of entry, the work
should normally be completed within the five-year period prior to the year of the competition:
work done between July 2016 and June 2021 will be eligible to enter the 2022 competition.
Prior publication of the work does not disqualify it, and several past finalists and winners were
published before the prize. Anyone is eligible to enter except members of the judging committee.


Entry and Details:   Entrants must submit:

  • a 500-1000 word Abstract of the work, and
  • An Impact Statement, a supplementary summary of what was accomplished and its organizational impact in enough detail (normally 500-1000 words) to judge the appropriateness of the work for the competition.
  • Supplementary technical material that provides sufficient technical detail to permit the Prize Committee to judge the technical merit of the work.


Three or four competition finalists will be selected from amongst the entries.