Winners of the 2024 ISMS Doctoral Dissertation Award
The INFORMS Society for Marketing Science (ISMS) would like to announce the winners of the 2024 ISMS Doctoral Dissertation Proposal Competition.
The winners are (in alphabetical order):
Ta-Wei Huang
“Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization”
Harvard Business School, Harvard University (PhD Chair: Eva Ascarza)
The Vithala R. and Saroj V. Rao ISMS Doctoral Dissertation Award
Yunhao Huang
“Attribution and Compensation Design in Online Advertising”
Haas School of Business, University of California Berkeley (PhD Chair: J. Miguel Villas-Boas)
ISMS Doctoral Dissertation Award
Jasmine Yang
“Creator Content Production and Promotion Decisions on Online Video Platforms”
Columbia Business School, Columbia University (PhD Co-Chairs: Oded Netzer, Andrey Simonov)
The Sheth Foundation ISMS Doctoral Dissertation Award
The finalists are (in alphabetical order):
Seung Yoon Lee
“Modeling Consumer Utility and Choice in Virtual Environments: Application to Personalized Gaming”
Yale School of Management, Yale University (PhD Chair: K. Sudhir)
Chaoran Liu
“Seller Experience and Transaction Prices on a Blockchain-Enabled Marketplace”
London Business School, University of London (PhD Chair: Anja Lambrecht)
Ruichun Liu
“How E-Scooters Impact Shared Mobility and Consumer Safety”
Gies College of Business, University of Illinois Urbana-Champaign (PhD Chair: Unnati Narang)
Yihao Yuan
“Exclusive Contracts in the Video Streaming Market”
The Wharton School of the University of Pennsylvania (PhD Chair: Aviv Nevo)
The winners were chosen from a set of strong submissions by a selection committee consisting of Professors Dina Mayzlin (USC) (chair), Brian Bollinger (NYU), Amin Sayedi (Washington), Artem Timoshenko (Northwestern), and Yanwen Wang (UBC).
Each winner will be awarded a prize of $5,000, while every finalist will receive $2,500. Additionally, they will be invited to the 2025 ISMS Doctoral Consortium, which precedes the ISMS Marketing Science Conference. At this event, we will celebrate their achievements and honor their contributions.
ISMS Doctoral Dissertation Proposal Competition
This dissertation proposal competition is held annually and recognizes the best doctoral dissertation proposals on important topics in marketing science.
Award Committee
The dissertation proposals will be reviewed and ranked by members of a committee of experts. The committee members cannot be an advisor to a student in the competition and must recuse themselves from decisions involving any students from the same university.
Application Eligibility Criteria
Any student member of ISMS is eligible to participate in this competition, provided that:
- The candidate or his/her advisor/chair has been a dues-paying member of ISMS for at least two years (including the current year).
- The candidate is registered at an accredited university to receive the degree of PhD in business or marketing.
- The candidate’s advisor/chair certifies that the proposal for the dissertation has been approved by the candidate’s committee, school or university by September 30 of that year.
- The candidate’s advisor/chair certifies that the dissertation will not be completed by December 31st of that year.
- The dissertation has not already won an ISMS dissertation award or grant in prior years.
ISMS encourages applications from PhD students of all backgrounds, universities, and research traditions and actively encourages applications from PhD students from underrepresented minority groups in marketing academia. ISMS is committed to ensuring diversity, equity and inclusion within our field.
Evaluation Criteria: The committee will use the following criteria to judge the proposals:
- Problem importance
- Likely theoretical contribution, and/or advance in marketing science
- Likely contribution to marketing practice
- Appropriateness of method/research design
The winner(s) are expected to be announced by December 31 of that year.
Responsibility of Award Recipients
Award recipients will present their research at a special session to be organized as part of the 2022 Marketing Science conference.
For any further questions and information regarding the submission of both proposals, please contact the VP of Education, ISMS Board.