INFORMS Society for Marketing Science (ISMS) is a community of academic scholars and research-minded practitioners focused on advancing the quantitative aspects of marketing. Together, we seek to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.
Joining the INFORMS Society for Marketing Science (ISMS) is a great decision for anyone involved in marketing research, marketing analytics, or data-driven marketing decision-making. Why should you become a member and renew your membership?
[1] Stay at the Forefront of Marketing Science
- Get access to cutting-edge research published in Marketing Science, one of the most prestigious journals in the field.
- Learn about the latest developments in quantitative marketing, AI and machine learning in marketing, and consumer behavior modeling.
- Stay informed with the ISMS Newsletter, including awards, research funding resources, conferences, journal special issues, and other events and opportunities in marketing science.
[2] Enhance Your Career & Professional Development
- Attend the ISMS Marketing Science Conference where leading academics and practitioners present breakthrough research on topics of interest to marketers.
- Present, discuss, and gain visibility and feedback on your own research.
- Take advantage of mentorship programs, which are especially helpful for PhD students (ISMS Doctoral Consortium), early-career scholars (ISMS Early-Career Scholars Camp), and special interest groups (ISMS Women’s Lunch).
- Take advantage of small conferences sponsored by ISMS that focus on emerging or cutting-edge research topics in marketing.
[3] Build a Strong Professional Network
- Connect with renowned marketing scholars, researchers, and industry experts from around the world.
- Engage with a community of like-minded professionals who share your passion for data-driven marketing strategies.
- Cultivate co-author relationships for collaborative research projects.
[4] Support the Recognition of Excellence in Quantitative Marketing
- Support and compete for prestigious awards such as the John D.C. Little Best Paper Award (best marketing science paper) and the Donald G. Morrison Long-Term Impact Award.
- If you’re a PhD student, you can apply for dissertation awards (Frank M. Bass Dissertation Paper Award) that recognize outstanding research contributions, and early-stage research grants.
[5] Bridge Academia & Industry
- Support and compete for recognitions of an outstanding implementation of marketing science (Gary L. Lilien ISMS Practice Prize), and as a distinguished scholar or practitioner who has excelled in the achievement of rigor and relevance in marketing science (Buck Weaver Award).
- Learn how marketing science is applied in real-world business problems.
- Collaborate with practitioners to translate research into actionable insights for companies and policymakers.
- Gain access to datasets and tools that can enhance research and decision-making.
[6] Influence the Future of Marketing Science
- Participate in shaping the next generation of marketing science research.
- Contribute to thought leadership by publishing, reviewing, and discussing new methodologies.
Who Should Join ISMS?
· Academics and researchers in marketing and related fields: If you work in quantitative marketing, econometrics, or analytics, ISMS provides a premier platform to showcase and develop your research.
· PhD students in marketing and related fields: Gain mentorship, present your research, and access job opportunities in both academia and industry.
· Industry professionals working in quantitative marketing and related fields: Stay informed about the latest research in customer analytics, AI-driven marketing, and strategic decision-making related to marketing.