John D. C. Little Award

John D. C. Little Award

Click here for a list of past winners.

Call for Nominations:  2021 John D. C. Little Award


The INFORMS Society for Marketing Science Advisory Board is accepting nominations for the 2021 John D. C. Little award.  The John D. C. Little award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal.  Eligible papers are original research articles and commentaries.  Editorials, Database articles, Practice prize articles, Review articles, Invited articles, and Invited commentaries are not eligible. For the 2021 award, the papers are:

(1) all eligible papers published in Marketing Science in 2021,

(2) all eligible papers published in Management Science in 2021 that were handled by a Department Editor for Marketing, or

(3) any eligible paper published in Management Science or another INFORMS journal during 2021 and nominated by its authors.

Authors of papers in categories (1) and (2) do not need to nominate their papers; they will be considered automatically. 

Any 2021 eligible paper from Management Science that does not qualify under category (2), or any 2021 eligible paper from another INFORMS journal, can be included in the balloting if the author submits the nomination on the INFORMS awards platform, the link to which is provided below  before midnight EST on March 15, 2022.   To be consistent with the award protocol, nominations for the 2020 award cannot be accepted after March 15, 2022.

Click the link below to begin the nomination process. Nominators can use their INFORMS username and password if they have one or they can easily create a username and password for the platform. For all technical support, please contact Beth West at



The winner of the 2021 Little Award will be announced at the 2022 Marketing Science Conference, on the INFORMS Society for Marketing Science website, and in the ISMS Newsletter.

On behalf of the ISMS Board,


Raji Srinivasan

Secretary, ISMS