John D. C. Little Award
The John D. C. Little award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal. Eligible papers are original research articles and commentaries. Editorials, Database articles, Practice prize articles, Review articles, Invited articles, and Invited commentaries are not eligible.
2022 Winner
Tesary Lin (2022), “Valuing Intrinsic and Instrumental Preferences for Privacy,” Marketing Science, 41(4), 663-681.
2022 Finalists
- Ron Berman and Ayelet Israeli (2022), “The Value of Descriptive Analytics: Evidence from Online Retailers,” Marketing Science 41(6), 1074-1096.
- Ryan Dew, Asim Ansari, and Olivier Toubia (2022), “Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design,” Marketing Science, 41(2), 401-425.
- Sherry He, Brett Hollenbeck, and Davide Proserpio (2022), “The Market for Fake Reviews,” Marketing Science, 41(5), 896-921.
- Fei Long, Kinshuk Jerath, and Miklos Sarvary (2022), “Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising,” Marketing Science, 41(1), 115-138.
Click here for the award selection protocol.
Call for Nominations: 2023 John D. C. Little Award
The INFORMS Society for Marketing Science Advisory Board is accepting nominations for the 2023 John D. C. Little award.
The John D. C. Little award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal. Eligible papers are original refereed research articles including frontiers papers, practice prize articles, refereed research commentaries and meta-analyses. Editorials, database articles, review articles, invited articles, and invited commentaries are not eligible. For the 2023 award, the papers are:
(1) all eligible papers published (i.e., appearing in print) in Marketing Science in 2023,
(2) all eligible papers published (i.e., appearing in print) in Management Science in 2023 that were handled by a Department Editor for Marketing, or
(3) any eligible paper published (i.e., appearing in print) in Management Science or another INFORMS journal during 2023 and nominated by its authors.
Authors of papers in categories (1) and (2) do not need to nominate their papers; they are considered automatically. These papers are listed in this sheet. Authors can check the list and contact the Secretary if they believe an eligible paper has been inadvertently left out.
Any 2023 eligible paper from Management Science that does not qualify under category (2), or any 2023 eligible paper from another INFORMS journal, can be included in the balloting if the author submits the nomination on the INFORMS awards platform, the link to which is provided below before midnight EST on March 1, 2024. To be consistent with the award protocol, nominations for the 2023 award cannot be accepted after March 1, 2024.
The voting process is handled entirely by Beth West at INFORMS. Nobody from ISMS or the journal editor team has any role in the voting process, and they cannot see the votes.
Click the link below to begin the nomination process. Nominators can use their INFORMS username and password if they have one or they can easily create a username and password for the platform. For all technical support, please contact Beth West at bwest@informs.org
https://informs-awards.secure-platform.com/a/solicitations/209/home
The winner of the 2023 Little Award will be announced at the 2024 Marketing Science Conference, on the INFORMS Society for Marketing Science website, and in the ISMS Newsletter.
On behalf of the ISMS Board,
Raji Srinivasan
Secretary, INFORMS Society for Marketing Science (ISMS)
Professor of Marketing
McCombs School of Business, University of Texas at Austin
Email: raji.srinivasan@mccombs.utexas.edu