The John D. C. Little award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal. Eligible papers are original research articles and commentaries. Editorials, Database articles, Practice prize articles, Review articles, Invited articles, and Invited commentaries are not eligible.
John Little (PhD 1955, Case Western), a long-time faculty member at MIT, was a founder of marketing science who recognized the power of combining optimization and computation.
2023 Winner
Gordon, Brett R., Robert Moakler, and Florian Zettelmeyer (2023), “Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement,” Marketing Science, 42(4), 768-793.
2023 Finalists
- Li, Kathleen T. and Christophe Van den Bulte (2023), “Augmented Difference-in-Differences,” Marketing Science, 42(4), 746-767.
- Schoenmueller, Verena, Oded Netzer, and Florian Stahl (2023), “Polarized America: From Political Polarization to Preference Polarization,” Marketing Science, 42(1), 48-60.
Click here for the award selection protocol.
Award Nomination Process
The John D. C. Little award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal. Eligible papers are original refereed research articles including frontiers papers, practice prize articles, refereed research commentaries and meta-analyses. Editorials, database articles, review articles, invited articles, and invited commentaries are not eligible. For the 2023 award, the papers are:
(1) all eligible papers published (i.e., appearing in print) in Marketing Science in 2023,
(2) all eligible papers published (i.e., appearing in print) in Management Science in 2023 that were handled by a Department Editor for Marketing, or
(3) any eligible paper published (i.e., appearing in print) in Management Science or another INFORMS journal during 2023 and nominated by its authors.
Authors of papers in categories (1) and (2) do not need to nominate their papers; they are considered automatically. These papers are listed in this sheet. Authors can check the list and contact the Secretary if they believe an eligible paper has been inadvertently left out.
Any 2023 eligible paper from Management Science that does not qualify under category (2), or any 2023 eligible paper from another INFORMS journal, can be included in the balloting if the author submits the nomination on the INFORMS awards platform, the link to which is provided below before midnight EST on March 1, 2024.
The voting process is handled entirely by Beth West at INFORMS. Nobody from ISMS or the journal editor team has any role in the voting process, and they cannot see the votes.
Click the link below to begin the nomination process. Nominators can use their INFORMS username and password if they have one or they can easily create a username and password for the platform. For all technical support, please contact Beth West at bwest@informs.org
https://informs-awards.secure-platform.com/a/solicitations/209/home