Frank M. Bass Dissertation Paper Award
The Frank M. Bass Dissertation Paper Award is given annually to the best marketing paper derived from a PhD thesis published in an INFORMS journal.
WINNER
- Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral (2024), “Targeting for Long-Term Outcomes,” Management Science, 70(6), 3841-3855. Based on Jeremy’s dissertation (2021) completed at the MIT.
Other finalists for the 2024 award in alphabetical order.
- Fong, Jessica (2024), “Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating,” Marketing Science, 43(5), 971-985. Based on her dissertation (2019) completed at Stanford University.
- Morozov, Ilya (2023), “Measuring Benefits from New Products in Markets with Information Frictions,” Management Science, 69(11), 6988-7008. Based on his dissertation (2020) completed at Stanford University.
John D. C. Little Best Paper Award
The John D.C. Little Award is given annually to the best marketing paper published in an INFORMS journal.
WINNER
- Li, Kathleen T. (2024), “Frontiers: A Simple Forward Difference-in-Differences Method,” Marketing Science, 43(2), 267-279.
Other finalists for the 2024 award in alphabetical order.
- Donnelly, Robert, Ayush Kanodia, and Ilya Morozov (2024), “Welfare Effects of Personalized Rankings”, Marketing Science, 43(1), 92-113.
- Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral (2024), “Targeting for Long-Term Outcomes,” Management Science, 70(6), 3841-3855.
Donald G. Morrison Long-Term Impact Award
The Donald G. Morrison Long Term-Impact Award is given annually to a marketing paper published in an INFORMS journal that is viewed to have made a significant long run impact on the field of marketing.
WINNER
- Ursu, Raluca M. (2018), “The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions,” Marketing Science, 37(4), 530-552.
Other finalists for the 2025 award in alphabetical order.
- Bronnenberg, Bart J., Jun B. Kim, and Carl F. Mela (2016), “Zooming In on Choice: How Do Consumers Search for Cameras Online?,” Marketing Science, 35(5), 693-712.
- Lambrecht, Anja and Catherine Tucker (2019), “Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads,” Management Science, 65(7), 2699-2981.
Buck Weaver Award
Peter S. Fader is the winner of the 2025 ISMS Buck Weaver Award
Peter S. Fader (PhD 1987, MIT) is the Frances and Pei-Yuan Chia Professor at The Wharton School of the University of Pennsylvania. His work has shaped both academic theory and business practice, primarily through the development of customer-data-based models and data driven decision-making approaches. His body of work has transformed how practitioners and academics understand customer behavior and lifetime value, bridging rigorous academic scholarship with real-world business impact. He is a very prominent popularizer of the idea of customer centricity to modern marketing and business practice through his contributions to the theory of marketing science, its implementation in practice, and his work to bridge academia and industry through entrepreneurial activities and outreach. Pete has started several companies to commercialize his models and ideas including Zodiac (acquired by Nike) and Theta in the CLV space, and Incompass Labs focusing on HR analytics. Along with Eric Bradlow, he co-founded the Wharton Customer Analytics Initiative (WCAI), an innovative research center that connected companies with academic researchers.
The INFORMS Society for Marketing Science (ISMS) would like to announce the winners of the 2024 ISMS Doctoral Dissertation Early-Stage Research Grants.
The recipients are (in alphabetical order):
- Aishwarya Joshi (Ross School of Business, University of Michigan)
- Wenyan Tuo (Eller College of Management, The University of Arizona)
- Hanyang Wang (Kelley School of Business, Indiana University)
- Yuanyuan Zhang (Faculty of Economics & Business, KU Leuven)
Other finalists are (in alphabetical order):
- Jin Miao (Naveen Jindal School of Management, The University of Texas at Dallas)
- Chaewon Seol (Mitch Daniels School of Business, Purdue University)
- Francisco Zuloaga Cosme (KU School of Business, The University of Kansas)
The winners were chosen from a set of strong submissions by a selection committee consisting of Professors Vrinda Kadiyali (Cornell) (chair), Norris Bruce (UNC), and Qiaowei Shen (Peking).
ISMS Doctoral Dissertation Awards
The winners are (in alphabetical order):
- Ta-Wei Huang “Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization” Harvard Business School, Harvard University (PhD Chair: Eva Ascarza) The Vithala R. and Saroj V. Rao ISMS Doctoral Dissertation Award
- Yunhao Huang “Attribution and Compensation Design in Online Advertising” Haas School of Business, University of California Berkeley (PhD Chair: J. Miguel Villas-Boas) ISMS Doctoral Dissertation Award
- Jasmine Yang “Creator Content Production and Promotion Decisions on Online Video Platforms” Columbia Business School, Columbia University (PhD Co-Chairs: Oded Netzer, Andrey Simonov) The Sheth Foundation ISMS Doctoral Dissertation Award
Other finalists are (in alphabetical order):
- Seung Yoon Lee “Modeling Consumer Utility and Choice in Virtual Environments: Application to Personalized Gaming” Yale School of Management, Yale University (PhD Chair: K. Sudhir)
- Chaoran Liu “Seller Experience and Transaction Prices on a Blockchain-Enabled Marketplace” London Business School, University of London (PhD Chair: Anja Lambrecht)
- Ruichun Liu “How E-Scooters Impact Shared Mobility and Consumer Safety” Gies College of Business, University of Illinois Urbana-Champaign (PhD Chair: Unnati Narang)
- Yihao Yuan “Exclusive Contracts in the Video Streaming Market” The Wharton School of the University of Pennsylvania (PhD Chair: Aviv Nevo)
The winners were chosen from a set of strong submissions by a selection committee consisting of Professors Dina Mayzlin (USC) (chair), Brian Bollinger (NYU), Amin Sayedi (Washington), Artem Timoshenko (Northwestern), and Yanwen Wang (UBC).