Frank M. Bass Dissertation Paper Award
The Frank M. Bass Dissertation Paper Award is given annually to the best marketing paper derived from a PhD thesis published in an INFORMS journal.
WINNER
- Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral (2024), “Targeting for Long-Term Outcomes,” Management Science, 70(6), 3841-3855. Based on Jeremy’s dissertation (2021) completed at the MIT.
Other finalists for the 2024 award in alphabetical order.
- Fong, Jessica (2024), “Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating,” Marketing Science, 43(5), 971-985. Based on her dissertation (2019) completed at Stanford University.
- Morozov, Ilya (2023), “Measuring Benefits from New Products in Markets with Information Frictions,” Management Science, 69(11), 6988-7008. Based on his dissertation (2020) completed at Stanford University.
John D. C. Little Best Paper Award
The John D.C. Little Award is given annually to the best marketing paper published in an INFORMS journal.
WINNER
- Li, Kathleen T. (2024), “Frontiers: A Simple Forward Difference-in-Differences Method,” Marketing Science, 43(2), 267-279.
Other finalists for the 2024 award in alphabetical order.
- Donnelly, Robert, Ayush Kanodia, and Ilya Morozov (2024), “Welfare Effects of Personalized Rankings”, Marketing Science, 43(1), 92-113.
- Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral (2024), “Targeting for Long-Term Outcomes,” Management Science, 70(6), 3841-3855.
Donald G. Morrison Long-Term Impact Award
The Donald G. Morrison Long Term-Impact Award is given annually to a marketing paper published in an INFORMS journal that is viewed to have made a significant long run impact on the field of marketing.
WINNER
- Ursu, Raluca M. (2018), “The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions,” Marketing Science, 37(4), 530-552.
Other finalists for the 2025 award in alphabetical order.
- Bronnenberg, Bart J., Jun B. Kim, and Carl F. Mela (2016), “Zooming In on Choice: How Do Consumers Search for Cameras Online?,” Marketing Science, 35(5), 693-712.
- Lambrecht, Anja and Catherine Tucker (2019), “Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads,” Management Science, 65(7), 2699-2981.
Buck Weaver Award
Peter S. Fader is the winner of the 2025 ISMS Buck Weaver Award
Peter S. Fader (PhD 1987, MIT) is the Frances and Pei-Yuan Chia Professor at The Wharton School of the University of Pennsylvania. His work has shaped both academic theory and business practice, primarily through the development of customer-data-based models and data driven decision-making approaches. His body of work has transformed how practitioners and academics understand customer behavior and lifetime value, bridging rigorous academic scholarship with real-world business impact. He is a very prominent popularizer of the idea of customer centricity to modern marketing and business practice through his contributions to the theory of marketing science, its implementation in practice, and his work to bridge academia and industry through entrepreneurial activities and outreach. Pete has started several companies to commercialize his models and ideas including Zodiac (acquired by Nike) and Theta in the CLV space, and Incompass Labs focusing on HR analytics. Along with Eric Bradlow, he co-founded the Wharton Customer Analytics Initiative (WCAI), an innovative research center that connected companies with academic researchers.
ISMS Doctoral Dissertation Awards
The INFORMS Society for Marketing Science (ISMS) would like to announce the winners and finalists of the 2025 ISMS Doctoral Dissertation Proposal Competition.
The two winners are (in alphabetical order):
- Hung Ho
“Self-Control and Overconsumption: Empirical Evidence from Cigarette Purchases”
Booth School of Business, University of Chicago (PhD Chair: Avner Strulov-Shlain)
The Vithala R. and Saroj V. Rao ISMS Doctoral Dissertation Award
- Lei Huang
“Designing Self-Sustaining Markets: An Application to Content Platforms”
Sloan School of Management, MIT (PhD Chair: Juanjuan Zhang)
The Sheth Foundation ISMS Doctoral Dissertation Award
The two finalists are (in alphabetical order):
- Anya Shchetkina
“Blind Targeting: Personalization under Third-Party Privacy Constraints,”
The Wharton School, University of Pennsylvania (PhD Chair: Ron Berman)
- Kohei Hayashida
“Demand estimation and pricing of perishable food”
Rady School of Management, University of California, San Diego (PhD Chair: Kanishka Misra)
The winners and finalists were chosen from a set of strong submissions by a selection committee consisting of Professors Sridhar Narayanan (Stanford) (chair), Anita Rao (Georgetown), Lan Luo (USC), Vineet Kumar (Yale), Elisabeth Honka (UCLA), and Pedro Gardete (Nova).
Each winner will receive a $5,000 prize, while each finalist will receive $2,500. Additionally, we will organize a special session during the 2026 Marketing Science Conference at Nova School of Business and Economics, where the winners and the finalists will present the research they had submitted for the ISMS Doctoral Dissertation Award. We will also announce the winners and finalists at the 2026 ISMS doctoral consortium.
ISMS Doctoral Dissertation Early-Stage Research Grants
The INFORMS Society for Marketing Science (ISMS) would like to announce the winners and finalists of the 2025 ISMS Doctoral Dissertation Early-Stage Research Grants.
The four winners are (in alphabetical order):
- Diandian Yilin
“Decoupling Social Media Buzz from Sales”
CUHK
- Luqian Sun
“From Free to Freemium: A Causal Analysis of the Impact of Paywall Adoption on Content Production and Engagement”
University of Minnesota
- Praveen Punia
“AI-Human Collaboration in B2B Sales Negotiations”
University of Houston
- Ziyuan Li
“Forecasting Viewing Dynamics of Web-Show Series”
University of Connecticut
The four finalists are (in alphabetical order):
- Ali Boluki
“The Sound of Influence: Examining the Audio-Visual Relationship in Marketing Campaigns.”
University of Groningen
- Javier René Torralba Flores
“Resetting the Feed: Experimental Evidence on Personalization and Engagement on TikTok”
Tilburg University
- Tao He
“When Algorithms Meet Human Judgment: Optimizing Sales Performance Through Strategic Effort Allocation”
Virginia Tech
- Xiaobo Lin
“Antecedents to and Outcomes of Female Representation in Marketing Communication”
Syracuse University
The winners were chosen from a set of strong submissions by a selection committee consisting of Professors Prasad Naik (UC Davis; Chair), Adithya Pattabhiramaiah (Georgia Tech), Yanwen Wang (UBC), and Zijun Shi (HKUST). ISMS will provide each winner with a $4,000 grant and each finalist with a $2,250 grant to facilitate their research. We will also announce the winners and the finalists at the 2026 ISMS doctoral consortium.