Other Awards

Gil Churchill Award

MR SIG – Gerard J. Tellis selected as the winner of the 2019 Gilbert A. Churchill Award

The Marketing Research SIG Award Committee has selected Gerard J. Tellis as the recipient of the 2019 Churchill Award for Lifetime Contributions to Marketing Research.

The Churchill award recognizes an individual’s contribution to marketing research including new methodologies, seminal publications, books, awards and other notable contributions. A panel of past winners of the Churchill award and current and past editors/co-editors of the Journal of Marketing and Journal of Marketing Research selected the winner.

Professor Gerard J. Tellis is the Neely Chair of American Enterprise, Professor, and Director of USC Marshall Center for Global Innovation at the Marshall School of Business, University of Southern California. He has published numerous articles and received over 21,000 citations (via Google Scholar) and made important methodological contributions to the field of marketing research in the areas of synthetic control, latent Dirichlet allocation, functional analysis, and archival analysis.  His research has been creative in showing the power of social media, market pioneering, incumbent’s curse, technological innovation, innovation of nations, and advertising effectiveness.

Tellis’ contribution to marketing research has been extensive, impactful, and widely recognized. Currently, Tellis serves on the editorial boards of several premier journals in Marketing, was an Associate Editor at Journal of Marketing Research and Marketing Science, and is a Fellow of the following academies: AMA, ISMS, ISBM, Sydney Sussex College.

Congratulations to Professor Tellis!

Professor Tellis will be recognized at the MR SIG reception and award ceremony during 2019 Summer AMA Conference in Chicago. MR SIG welcomes you to the reception.

Praveen K. Kopalle
Chair, MR SIG

AMA-MRSIG Don Lehmann Award

MR SIG – Courtney Paulson’s and Amalesh Sharma’s Dissertation-based Articles Win 2019 Don Lehmann Award

A three member committee, consisting of a previous JMR Editor and two other world renowned marketing scholars, has selected Courtney Paulson’s and Amalesh Sharma’s dissertation-based articles as co-winners of 2019 Don Lehmann Award, and the Runners-Up are Xian Gu, Carl-Philip Ahlbom, and Sherry Wang. Courtney is Assistant Professor, Robert H. Smith School of Business, University of Maryland and Amalesh is Assistant Professor of Marketing at Mays Business School, Texas A&M University. Xian is a doctoral candidate, Robert H. Smith School of Business, University of Maryland, Carl-Philip is a Prize Fellow at the University of Bath, and Sherry is doctoral candidate at the Hong Kong University of Science and Technology.  The complete citations of the articles are as follows.


Courtney Paulson, Lan Luo, and Gareth M. James (2018), “Efficient Large-Scale Media Selection Optimization for Online Display Advertising,” Journal of Marketing Research, 55(4), 489-506.

Sharma, Amalesh, Alok R. Saboo, and V. Kumar (2018). Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry. Journal of Marketing82(5), 66-85.

Runners Up:

Gu, Xian, P. K. Kannan, and Liye Ma (2018), “Selling the Premium in Freemium,” Journal of Marketing,” 82 (6), 10-27.

Grewal, Dhruv, Carl-Philip Ahlbom, Lauren Beitelspacher, Stephanie M. Noble, and Jens Nordfält (2018), “In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field,” Journal of Marketing, 82(4), 102-126.

Wang, Sherry Shi and Ralf van der Lans (2018), “Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity,” Journal of Marketing Research, 55(4), p. 524-540.

The Lehmann Award, established in 1997 in honor of Prof. Donald R. Lehmann, Professor of Marketing at Columbia University recognizes the Best Dissertation-based Article published in the Journal of Marketing or Journal of Marketing Research. This annual award is nominated by any member of the academic community and voted on by the Marketing Research SIG Awards Committee. This year’s committee received a number of excellent nominations, resulting in a tough competitive pool.   

The winners and runners up will be recognized at the MR SIG reception and award ceremony during 2018 Summer AMA Conference in Chicago. MR SIG welcomes you to the reception.

Praveen K. Kopalle
Chair, MR SIG

Previous AMA-MRSIG Don Lehmann Award Winners

2018 – Daniel McCarthy, Peter S. Fader, and Bruce G.S. Hardie

2017 – (Joint Winners) Sarang Sunder, V. Kumar, Yi Zhao AND Anindita Chakravarty, Rajdeep Grewal

2016 – (Joint Winners) V. Kumar, Xi (Alan) Zhang, Anita Luo AND Valeria Stourm, Eric T. Bradlow, Peter S. Fader
2015 - Seshadri Tirunillai, Gerard J. Tellis
2014 – Anita Luo, V. Kumar
2013 – (Joint Winners) Sanjay Puligadda, Bill Ross, Rajdeep Grewal AND Oliver Rutz, Randy Bucklin
2012 – Andrew Stephen, Oliver Toubia
2011 – Michael Trusov, Anand Bodapati, Randy Bucklin
2010 – Andrew Petersen, V. Kumar
2009 – Lan Luo, P.K. Kannan, Brian Ratchford
2008 – Joseph Pancras, K. Sudhir
2007 – Debora V. Thompson, Rebecca Hamilton, Roland Rust
2005 – Rajkumar Venkatesan, V. Kumar
2004 – Peter Verhoef
2003 – Kay Lemon, Tiffany White, Russ Winer
2002 – Vanitha Swaminathan, Richard Fox, Srinivas Reddy
2001 – (Joint Winners) Werner Reinartz, V. Kumar AND Sanjeev Varki, Bruce Cooil, Roland Rust
2000 – Venkatesh Shankar, Greg Carpenter, Lakshman Krishnaurthi
1999 – K. Sivakumar, S.P. Raj
1998 – Adam Finn, Ujwal Kayande
1997 – V. Seenu Srinivasan, Chan Su Park

V. “Seenu” Srinivasan Young Scholar Award in Quantitative Methodology

MR SIG – Eric Schwartz wins 2019 V. “Seenu” Srinivasan Young Scholar Award in Quantitative Marketing

A three member committee of world renowned senior marketing scholars, all of whom are winners of several awards including the Gilbert Churchill award for lifetime contributions to development of marketing research, has unanimously selected Eric Schwartz as the winner of 2019 V. “Seenu” Srinivasan Young Scholar Award in Quantitative Marketing. Eric is an Assistant Professor of Marketing at The Ross School of Business, University of Michigan.  

The award is facilitated by the generosity of Stanford University, University of Memphis, and Friends of Seenu Srinivasan in honor of V. “Seenu” Srinivasan, Adams Distinguished Professor of Management Emeritus at Stanford University. The purpose of the award is to encourage and reward research on new quantitative and empirical methodologies that are of interest to both academics and practitioners of marketing as opposed to qualitative methodologies, or those restricted to use in lab experiment settings. A young scholar eligible for this award should have received a marketing (or related) doctoral degree no more than six years prior to the receipt of the award. This annual award is associated with a specific body of work which is either published or accepted for publication in scholarly journal(s) including, but not limited to, the Journal of Marketing Research, Management Science, Marketing Science, Quantitative Marketing & Economics, and International Journal of Research in Marketing.

According to the nomination(s) of the winner,

“Eric is emerging as a research star, fusing cutting-edge statistical and machine learning models with experiments that adapt to incoming data. His work has already garnered wide praise both within the profession and beyond: his article on “Customer acquisition via Display Advertising using Multi-Armed Bandit experiments” received the most recent John Little Best Paper Award, he was named a 2019 MSI Young Scholar, and received UMich-Ross’ 2018 Junior Faculty Award for Outstanding Research. Especially notable is his work developing stochastic sampling and optimization models to help city officials remediate the Flint Water Crisis, earning national media attention and a Federal Court ruling mandating the use of his algorithms.”

The winner will be recognized at the MR SIG reception and award ceremony during 2019 Summer AMA Conference in Chicago.  MR SIG welcomes you to the reception.

Praveen K. Kopalle
Chair, MR SIG

Previous Srinivasan Award Winners

2018 – Pinar Yildirim, University of Pennsylvania