January 2015

January 2015 Meeting

January 14, 2015 | 12:00pm - 2:00pm

Leveraging Digital Analytics to Provide More Relevant Customer Communications

Digital analytics, when applied effectively, provides value customer insights and allows companies to enable more relevant customer communications across both digital and traditional channels. However, it also creates new challenges for marketers as they learn to capture, aggregate, analyze, interpret, and develop actionable strategies around this (ever evolving) information. Join David as he discusses real-life business cases and industry trends that lay the foundation for marketers to achieve success in digital analytics.


David Schey

David Schey

Vice President of Strategy and Analytics, Digitas

David Schey has over 13 years' experience consulting Fortune 1000 companies on optimizing marketing and CRM programs, both within digital and offline channels. David has successfully designed, implemented, and measured hundreds of analytic and database marketing solutions for clients across the Retail, CPG, Pharmaceutical, and Financial Services industries, both within the U.S. and Europe. Currently, he is a Vice President of Strategy and Analytics at Digitas. Over the past 5 years, David has been on the forefront of integrating "big data" within the digital landscape to help plan, measure, target, and predict client campaigns across both online and offline initiatives. Recent work has ranged from dynamic website personalization to digital lifecycle management/cross-channel behavioral triggers and social listening/social CRM applications. Despite having cross-vertical experience, David's focus and passion has always lived within the Retail space, where he has worked with a wide variety of national and international brands such as The Limited, NY&Co., Urban Outfitters, Anthropologie, TK (and TJ) Maxx, and Tesco. Project work for these clients has focused on interactive program optimization, cross-channel integration, lifecycle communication strategy, and loyalty program development. David holds a BS in Marketing from the University of Maryland at College Park and an MBA in Marketing from Rutgers University.