BALTIMORE, MD, May 13, 2025 – As communities across the United States continue to confront the devastating toll of mass shootings, new research reveals a staggering economic dimension to these tragedies. A study published in the INFORMS journal Marketing Science finds that mass shootings cause an estimated $27 billion in annual lost revenue for U.S. retailers driven by sharp declines in foot traffic, reduced transaction volume and long-term store closures.
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Ashley Smith
Public Relations Specialist
INFORMS
Baltimore MD
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