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Study Reveals Hidden Economic Cost of Sponsored Content for Social Media Influencers

  • 1.  Study Reveals Hidden Economic Cost of Sponsored Content for Social Media Influencers

    Posted 02-25-2025 12:09

    BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer's reputation and reduce audience engagement. 

    Click here to read the full press release.



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    Ashley Smith
    Public Relations Specialist
    INFORMS
    Baltimore MD
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