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How Does the Website or App Downtime Cost Your Business Dearly?


Slow connection and unable to access a service or app for a few minutes or even hours are common. Most of us have the experience of trying to log in to a bank or hospital page and experiencing slow or interrupted connections. A study states the costs of such unexpected IT downtimes can range from $5,600 per minute, causing a significant loss for the concerned company.

Data loss and process interruption 

Website or App downtime caused due to ransomware attacks can lead to data loss and service disruption, which hinders the smooth functioning of the company. Hackers can stall any website during peak hours and demand ransomware to allow access back to the customers. 

Non-hacking outages that occur naturally can cause data loss due to corrupted files or viruses and interrupt several processes associated with the data. creates awareness about such targeted and random outages among small businesses and how cyber security companies help. Technology Pointe's trusted backup and disaster recovery programs help affected companies fight outages and fix them without data loss in record time. 

Loss of customers 

Customers who cannot use the website or app service when they need to pay urgently or process a request quickly get highly irked. A customer who faces a slow connection to a service or server crash more than three times in six months is likely to automatically look for a better service. 

The outages and downtime make random customers use another service if they choose without a second thought. If a customer is shopping online and the website server crashes when they are about to buy the product, they go to a competitor site that loads fast and operates smoothly. 

The cost incurred to fix the problem 

It is not easy to fit outages as the IT team has to track the root cause and fix it as quickly as possible. Call centers, banks, and insurance companies that rely highly on the internet for daily work often face severe losses. 

Even if the IT department pinpoints the issue, they must have full access to everything to avoid a Facebook-like situation where employees do not have the necessary tools due to lack of access. They need to fix it without corrupting the data or losing the corrupted data. The cost incurred to resolve the issue using advanced software is often high, and the companies are ready to pay them to get the operations back and running. 

Getting the employees back in the mood

Once the outage gets fixed, it takes approximately half an hour for the employees to resume their work and dedicate themselves fully to the process. The employees often get stalled and relax until the outage gets fixed, and it is hard to get them back in the mood to work productively. 

Most employees who get more than two hours of rest due to downtime on a working day get into a holiday mentality, hindering their performance. The employee's productive working hour loss can severely hinder daily work, deadlines, and target meeting time, which is an indirect negative effect of app downtime. 

Impact on the total budget 

Frequent downtime and outages will result in customer loss and reputation damage which is hard to regain. Besides, the money spent on fixing the issue and productivity loss accounts for massive losses and gets reflected in the company's overall quarterly profit. The companies often try to redirect customers to contingency pages during downtime and encourage the workers to help customers use them. 

Sometimes, outages last for days creating a massive loss to specific industries like airline companies. They have to stall their entire operation and cancel all flights due to app and website outages. Such huge losses sometimes make a company go out of the business as they cannot sustain the loss.