Thanks for sharing the article, Ashley.
I agree with one observation in the study; advertisement makes the consumers believe that this product will improve their life drastically.
But in reality, once the consumer gets the product in his/her hands, the actual experience may be far different from expected. In this case, it is a quick inference that; advertisement may not make our lives happy and satisfying always.
That's my two cents, will be glad to know other's thoughts here.
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Jayant Singh
Analyst
San Leandro CA
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Original Message:
Sent: 06-18-2024 13:44
From: Ashley Smith
Subject: But Are You Happy? New research exposes the relationship between advertising and life satisfaction
BALTIMORE, MD, June 18, 2024 – Advertising has long been known to depict a virtual reality of life leading some people to expect more out of life than is practical. This is driven by idyllic imagery and storytelling, among other techniques such as an emphasis on materialism.
Click here to read the full press release.
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Ashley Smith
Public Relations Specialist
INFORMS
Baltimore MD
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