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INFORMS generally serves the scientific and professional needs of Analytics Professionals and Operations Researchers including educators, scientists, students, managers, analysts, and consultants. The Institute serves as a focal point for analytics and O.R. professionals, permitting them to communicate with each other and reach out to other professional societies, as well as the varied clientele of the profession's research and practice. The social media section attempts to capture the breadth of inclusion of INFORMS’ mission as it pertains to social media analysis.
Social media is a mushrooming phenomenon with over 500,000 Facebook comments, 60,000 tweets and 600 blog posts published worldwide every minute (as of January, 2011). Operations Research and Analytics more generally, have provided and will continue to provide insight into these new media. INFORMS has a long and great history of staying relevant and focused in its evolving environment through cultivating its subdivisions and starting new ones as needed. At this time we believe INFORMS needs a new subdivision which will promote all INFORMS activities related to the single domain of social media analysis.