INFORMS Open Forum

When You Buy at a Discount Online, Are You Really Paying More?

  • 1.  When You Buy at a Discount Online, Are You Really Paying More?

    Posted 02-03-2023 16:00

    BALTIMORE, MD, February 3, 2023 – A study published in a recent issue of INFORMS journal Marketing Science has found evidence of a questionable practice that tricks consumers into thinking they are getting a discount when they are actually paying more.

    Click here to read the full press release.



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    Ashley Smith
    Public Relations Specialist
    INFORMS
    Catonsville MD
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