Hello everyone!
My name is Rishabh Shukla, and I am excited to join the Informs community. I am currently pursuing my MS in Business Analytics at UC Davis.
A bit about me:
With a background in Computer Science Engineering and an MBA, I've spent the past few years navigating the worlds of software engineering and product management. I've worked at Intel and Paytm, contributing to exciting projects ranging from encryption tech for Apple's iPhone 11 to building Paytm's clickstream analytics platform. I am highly interested in expanding my knowledge base in product and marketing analytics.
Right now, I'm working on implementing multi-touchpoint attribution modeling for a client. For the project, I have been going through documents and articles related to the various techniques implemented across the industry and the popular tools to track the data like Google Analytics and BigQuery. One of the interesting articles I recently read was on implementing a rule-based attribution model using GA4 and BigQuery.
Article link: GA4 BigQuery Tips: Guide to Attribution
I would love to chat about attribution modeling and learn new things from fellow community members.
Excited to be here and connect with like-minded folks!
LinkedIn: Rishabh Shukla
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Rishabh Shukla
UC Davis
SAN FRANCISCO CA
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