INFORMS Open Forum

19th Annual Frank M. Bass UTD-FORMS Conference

  • 1.  19th Annual Frank M. Bass UTD-FORMS Conference

    Posted 11 days ago

    Call for Papers

     

    19th Annual Frank M. Bass UTD-FORMS Conference

    (February 27-March 1, 2025)

     

    Deadline this Week

     

    We invite you to take part in the 19th Annual Frank M. Bass Frontiers of Research in Marketing Science conference that will be held at the Naveen Jindal School of Management at University of Texas at Dallas from February 27 - March 1, 2025.  The emphasis of the conference is on quantitative research with a focus on new approaches and topics in marketing broadly defined, including its interface and overlap with allied disciplines. Papers that develop and employ a variety of theoretical and empirical methods to solve marketing problems are welcome. Researchers interested in presenting a paper at the conference should submit their papers by November 1, 2024. Please visit the conference webpage for more information about the upcoming conference as well as from past years.



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    Dorothee Honhon
    Professor
    University of Texas at Dallas
    Richardson TX
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