Call for Papers
19th Annual Frank M. Bass UTD-FORMS Conference
(February 27-March 1, 2025)
Deadline this Week
We invite you to take part in the 19th Annual Frank M. Bass Frontiers of Research in Marketing Science conference that will be held at the Naveen Jindal School of Management at University of Texas at Dallas from February 27 - March 1, 2025. The emphasis of the conference is on quantitative research with a focus on new approaches and topics in marketing broadly defined, including its interface and overlap with allied disciplines. Papers that develop and employ a variety of theoretical and empirical methods to solve marketing problems are welcome. Researchers interested in presenting a paper at the conference should submit their papers by November 1, 2024. Please visit the conference webpage for more information about the upcoming conference as well as from past years.
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Dorothee Honhon
Professor
University of Texas at Dallas
Richardson TX
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