The Analytics Society of INFORMS is focused on promoting the use of data-driven analytics and fact-based decision making in practice. The Society recognizes that analytics is seen as both (i) a complete business problem solving and decision making process, and (ii) a broad set of analytical methodologies that enable the creation of business value. To this purpose, the Society promotes the integration of a wide range of analytical techniques and the end-to-end analytics process. It will support activities that illuminate significant innovations and achievements in specific steps and/or in the execution of the process as a whole, where success is defined by the impact on the business.