Upcoming Webinars

Using AI to co-develop new product formulations and the future of flavor innovation

Event Info

icon_calendar.jpgOctober 14, 2021
icon_clock.jpg12 noon ET
icon_stopwatch.jpgDuration: 1 1/2 hours (includes networking)



Robin Lougee, The National Academies

Dr. Robin Lougee is an accomplished technical innovator with a track record of pioneering cross-industry, multi-disciplinary research collaborations. During her 26 year career as an industrial mathematical scientist at IBM Research, Robin led technical teams in engagements with IBM and its clients, co-authoring over 20 patent filings. Her project portfolio spans industry sectors including energy, manufacturing, supply chain, logistics, public safety, and finance. Most recently, she led a multi-year research collaboration with McCormick & Company to establish a computational creativity system for AI-enabled product development. This work was featured in the media, including the front page of a special section in the Wall Street Journal.

Robin is known for her service to the INFORMS community, in particular for spearheading new initiatives that benefit industry and academia. She was the founding manager and lead evangelist for COIN-OR, the open source initiative for Operations Research software; she spearheaded the INFORMS Professional Colloquium (now ECPN); and she was the founding chair of the Syngenta Crop Challenge in Analytics.

Robin’s contributions have been recognized with the INFORMS Impact Prize and the Kimball Medal. She currently serves on the National Academy of Sciences’ Board on Agriculture and Natural Resources and advisory councils at the University of Florida and Cornell University. Robin earned her PhD in Mathematical Sciences from Clemson University.


 Abstract: Each year, more than 30,000 new consumer products are launched. An estimated 80% fail. In this presentation, I will introduce “computational creativity,” present challenges in new product creation and share results from a novel AI system that helps product developers more efficiently and effectively create new product experiences.

Register here

This webinar is co-organized by the Practice Section of INFORMS and the INFORMS Women in OR/MS Forum.