Dr. Bjarnadottir founded PayAnalytics which has grown from a research idea to a solution with users in over 40 countries on all continents, impacting hundreds of thousands of people. The organization now employs 20 people and closed early A funding late last year. In this presentation and fireside talk, Dr. Bjarnadottir will introduce her company, talk about the hurdles, the mistakes, the surprises and the successes.