BALTIMORE, MD, April 3, 2025 – New research in the peer-reviewed journal Marketing Science has found that 95% of influencer posts on Twitter (now X), which are sponsored, are not disclosed.
The peer-reviewed article, "How Much Influencer Marketing Is Undisclosed?," has been published in the INFORMS journal Marketing Science. The authors of the study are Daniel Ershov from University College London and the Center for Economic Policy Research in London; Yanting He from Imperial College London; and Stephan Seiler from the Center for Economic Policy Research and Imperial College London.
Click here to read the full press release.
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Ashley Smith
Public Relations Specialist
INFORMS
Baltimore MD
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