Hi everyone,
I wanted to share a new article I published in Analytics Magazine this week titled "Beyond Use Cases: A Strategic Framework for Scaling AI in B2B Sales."
Across many organizations, AI in B2B sales gets stuck in fragmented pilots. This piece outlines a holistic, intentional framework for scaling AI across data governance, sales workflow evolution, and talent strategy. It draws on recent trends, research, and practical field lessons to help leaders move from isolated use cases to sustained commercial impact.
Would love to hear how others in the community are approaching AI adoption in sales or adjacent GTM functions.
Article link: https://pubsonline.informs.org/do/10.1287/LYTX.2025.04.18/full/
Best regards,
Jiaxi
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Jiaxi Zhu
Head of Analytics
Google
Mountain View CA
https://www.linkedin.com/in/jiaxi-zhu/------------------------------