Hello colleagues,
I am a Doctoral (DBA) researcher at Florida International University with industry experience in AI enabled CRM, analytics, and enterprise digital transformation.
My doctoral research focuses on management science and business strategy questions related to AI adoption. In particular, I study how AI and generative AI enabled analytics systems create business value through organizational capabilities, rather than through technology adoption alone. Using CFA SEM, mediation, and moderation analysis on data from 300 organizations, my work contributes to theory development by drawing on resource based theory, dynamic capabilities, human capital theory, and technology organization environment perspectives to explain performance outcomes.
The findings emphasize the strategic roles of innovation capability, automation, employee expertise, and customer centric business models in translating AI investments into operational efficiency, customer outcomes, and firm performance. I have shared an open access preprint from this work and welcome constructive feedback and scholarly discussion:
https://www.researchgate.net/publication/399219024_Investigating_the_Determinants_of_Business_Performance_AI-Integrated_CRM_and_Organizational_Capabilities
Alongside this work, I am also involved in applied research on AI enabled autonomous systems, including UAV and drone based platforms, with a patent filed for an AI driven drone network referred to as Drone Tree. This research complements my primary focus by examining AI supported decision making, optimization, governance, and system architecture in complex organizational and operational settings.
I am particularly interested in co authoring scholarly work and contributing as a peer reviewer for journals, conferences, workshops, and special issues related to management science, analytics, business strategy, AI governance, and technology enabled transformation.
I am also eager to actively contribute to the INFORMS community and would be glad to participate in volunteering within sections or committees, peer reviewing, expert panels or webinars, and research or industry academia collaborations.
If there are any upcoming talks, webinars, panels, working groups, or committees seeking contributors, especially in areas related to AI, analytics, management science, strategy, operations, CRM, or digital transformation, I would greatly appreciate any pointers or introductions.
I look forward to learning from and contributing to this community.
Best regards,
Praveen Manimangalam
Doctoral Researcher (DBA), Florida International University
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Praveen ManimangalamFLORIDA INTERNATIONAL
UNIVERSITYpmani006@fiu.edu------------------------------