INFORMS Open Forum

I&M Special Issue on "Transformative AI in Online Markets: Development, Impact, and the Road Ahead"

  • 1.  I&M Special Issue on "Transformative AI in Online Markets: Development, Impact, and the Road Ahead"

    Posted 8 hours ago

    Dear Colleagues,

    AI and online market are two powerful forces that have been changing our world. In particular, we posit that AI will bring transformative power to revolutionize the online market. With AI's further integration into online markets, it may create a more dynamic, efficient, and customer-centric digital shopping experience.

    In view of this trend, I&M proposes the special issue on "Transformative AI in Online Markets: Development, Impact, and the Road Ahead" and invites efforts from scholars to study the design, use, impact, and management of AI that may transform online markets for exchanging products, services, innovations, and algorithms, among other things. The topics of interest include:

    • Models and algorithms that can bring a transformative impact on online markets
    • Challenges & solutions for online markets in the AI era
    • Human-AI interaction in online markets
    • Operational optimization in online markets with AI
    • Impact of AI on consumer behavior and platform design
    • Social, psychological, or economic implications of AI adoption in digital commerce
    • Personalization and recommendation systems driven by AI
    • Generative AI for content creation and presentation in e-commerce
    • AI-enabled decision-making for consumers, sellers, and platform operators
    • Business model innovations in AI-integrated online markets
    • Ethical issues related to the implementation and use of AI in online markets
    • Responsible and explainable AI in online market platforms

    Our team looks forward to your inspiring contributions. This special issue encourages research using technical, empirical, or behavioral methods performed at individual, group, organizational, or societal levels. We particularly welcome the studies that can bring insights into the future of AI in online markets.

    Submissions are due on Jun 1, 2026. More information about the special issue can be found here: https://www.sciencedirect.com/special-issue/327959/transformative-ai-in-online-markets-development-impact-and-the-road-ahead

    If you have any questions, please feel free to reach out to us.

    Kind regards

    Special Issue Guest Editors

    Hillol Bala, Indiana University (hbala@iu.edu)

    Yue (Katherine) Feng, Hong Kong Polytechnic University (katherine.feng@polyu.edu.hk)

    Xin Li, Hong Kong Polytechnic University (X.Li@polyu.edu.hk)



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    Xin Li
    Professor
    Hong Kong Polytechnic University
    Kowloon City District
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