INFORMS Open Forum

We are super excited to share that we are working with a vendor on a branding project for INFORMS that will include a tag line. Thank you to those members who have participated in interviews and focus groups so far, and we'll be sending out a survey in the new year for all of your feedback.

 

But I was wondering, if you were tasked with creating a tag line for INFORMS so that potential members who have never heard of INFORMS would know what we do just from looking at the logo with the tag line, what would it say?

 

Below are some examples of other associations, so you get the idea of how the logo and the tag line work together. Please respond to this thread, sometimes just a word will spark an idea for someone else. Thank you and have fun.

 

 

 

------------------------------
Mary Leszczynski
Director, Marketing
INFORMS
Catonsville
------------------------------

Where data write the stories
Where data tell the story

------------------------------
Loraine Coleman
Exhibits & Meetings Manager
INFORMS
Catonsville MD
------------------------------

Making decisions better
Making decisions analytically
Math-y, but fun

Okay, maybe not the last one -- we don't need SIAM, MAA etc. ganging up on us.

------------------------------
Paul Rubin
Professor Emeritus
Michigan State University
East Lansing MI
------------------------------

Thanks Paul!

https://media.giphy.com/media/3o7aTJzfTFG2UYjLaM/giphy.gif?cid=ecf05e473k09mmui45imcici5jvzgqpbooqi25848x5e249c&rid=giphy.gif&ct=g

------------------------------
Mary Leszczynski
Director, Marketing
INFORMS
Catonsville
------------------------------

Original Message:
Sent: 12-13-2022 09:24
From: Paul Rubin
Subject: Feeling creative today?

Making decisions better
Making decisions analytically
Math-y, but fun

Okay, maybe not the last one -- we don't need SIAM, MAA etc. ganging up on us.

------------------------------
Paul Rubin
Professor Emeritus
Michigan State University
East Lansing MI
------------------------------

I appreciate that INFORMS is doing this strategic project for deciding on a brand for INFORMS.

IMHO, INFORMS should first decide what we use as a label for the type of work we do (could be OR, OR/MS, Data Science, Analytics, AI, Decision Science, Science of Better or something else), and then worry about a tag line for the organization.  If a decision is made to use "Data Science", or "Decision Analytics", "AI", or "Decision Science" in the INFORMS tag line, then you've restricted the particular label that is used for the field.  The strategic goal is to "Champion our profession and our brand".  We need to first tag the profession, then tag the INFORMS brand.

Having said that, here are some suggestions.

Advancing Data Science for Better Decisions
The Home for Decision Analytics
The Center for Practical AI
Experts in Decision Science





------------------------------
-Irv Lustig
Optimization Principal
Princeton Consultants
------------------------------

Thanks Irv, appreciate your thoughts and suggestions!

------------------------------
Mary Leszczynski
Director, Marketing
INFORMS
Catonsville
------------------------------

Original Message:
Sent: 12-13-2022 10:12
From: Irvin Lustig
Subject: Feeling creative today?

This is bass-ackwards.

IMHO, INFORMS should first decide what we use as a label for the type of work we do (could be OR, OR/MS, Data Science, Analytics, AI, Decision Science, Science of Better or something else), and then worry about a tag line for the organization.  If a decision is made to use "Data Science", or "Decision Analytics", "AI", or "Decision Science" in the INFORMS tag line, then you've restricted the particular label that is used for the field.  The strategic goal is to "Champion our profession and our brand".  We need to first tag the profession, then tag the INFORMS brand.

Having said that, here are some suggestions.

Advancing Data Science for Better Decisions
The Home for Decision Analytics
The Center for Practical AI
Experts in Decision Science





------------------------------
-Irv Lustig
Optimization Principal
Princeton Consultants
------------------------------

Thanks, Irv.  I agree with your point - figure out how to describe the work we do (and the work INFORMS members will be doing in the future - broadly enough that it does not need to be changed every few years).

Related to this, I have a question:  Is the objective of our work the analytics or the decisions and actions that result from that work?  I believe even the decisions have a larger purpose, namely to drive our "systems" to better results.  I continue to think about "planning", "decision support", even budgeting and "digital twins" as means to get to better control of the related  systems.  If that is the case, then why don't I see a lot of research about control systems, control theory, and the like? (or, am I just not looking in the right places?).

Thanks,
Duncan

------------------------------
Duncan Klett
------------------------------

Original Message:
Sent: 12-13-2022 10:12
From: Irvin Lustig
Subject: Feeling creative today?

This is bass-ackwards.

IMHO, INFORMS should first decide what we use as a label for the type of work we do (could be OR, OR/MS, Data Science, Analytics, AI, Decision Science, Science of Better or something else), and then worry about a tag line for the organization.  If a decision is made to use "Data Science", or "Decision Analytics", "AI", or "Decision Science" in the INFORMS tag line, then you've restricted the particular label that is used for the field.  The strategic goal is to "Champion our profession and our brand".  We need to first tag the profession, then tag the INFORMS brand.

Having said that, here are some suggestions.

Advancing Data Science for Better Decisions
The Home for Decision Analytics
The Center for Practical AI
Experts in Decision Science





------------------------------
-Irv Lustig
Optimization Principal
Princeton Consultants
------------------------------

I agree with you Irvin. To enhance INFORMS' mission and vision is what tag line needed. 
There's a big group of people joined INFORMS for OR, Management Science etc, although involving data, but I feel we should have something that can contain these areas. 
I like the ideas with keywords "data-driven", or "decision", instead of concentrating on "data/AI/ML/Analytics" too much.

------------------------------
Shannon Shang
Lead Data Analyst
Enovation Controls
------------------------------

Original Message:
Sent: 12-13-2022 10:12
From: Irvin Lustig
Subject: Feeling creative today?

This is bass-ackwards.

IMHO, INFORMS should first decide what we use as a label for the type of work we do (could be OR, OR/MS, Data Science, Analytics, AI, Decision Science, Science of Better or something else), and then worry about a tag line for the organization.  If a decision is made to use "Data Science", or "Decision Analytics", "AI", or "Decision Science" in the INFORMS tag line, then you've restricted the particular label that is used for the field.  The strategic goal is to "Champion our profession and our brand".  We need to first tag the profession, then tag the INFORMS brand.

Having said that, here are some suggestions.

Advancing Data Science for Better Decisions
The Home for Decision Analytics
The Center for Practical AI
Experts in Decision Science





------------------------------
-Irv Lustig
Optimization Principal
Princeton Consultants
------------------------------

INFORMS - Informed Decisions for a Better World

------------------------------
Erick Wikum
President
Wikalytics
Maineville OH
------------------------------

Data-Driven Decision-Making

------------------------------
Robert Saltzman
Professor, Decision Sciences
San Francisco State University
Redwood City CA
------------------------------

A suggestion on the tagline for our association, after carefully assessing the scope of "Informs":

"Transforming the World through data driven decision making".

"The home of informed decisions through data"

"Impacting the world of decisions through data driven technology"

"Imperative decisions from informed data technology".

"Technology with equipped data driven decisions"
 
" A world of data and effective business decisions making"

Would be glad to receive feedbacks on this suggested tagline.

Thank you.

Oluwaseyi Ijogun
Georgia Southern University
Statesboro GA
(912) 606 0691

------------------------------
Oluwaseyi Ijogun
Georgia Southern University
Statesboro GA
(912) 606 0691
------------------------------

Original Message:
Sent: 12-13-2022 15:03
From: Robert Saltzman
Subject: Feeling creative today?

Data-Driven Decision-Making

------------------------------
Robert Saltzman
Professor, Decision Sciences
San Francisco State University
Redwood City CA
------------------------------

Thanks Oluwaseyi! You get bonus points for your many suggestions. ;)

------------------------------
Mary Leszczynski
Director, Marketing
INFORMS
Catonsville
------------------------------

Original Message:
Sent: 12-14-2022 09:44
From: Oluwaseyi Ijogun
Subject: Feeling creative today?

A suggestion on the tagline for our association, after carefully assessing the scope of "Informs":

"Transforming the World through data driven decision making".

"The home of informed decisions through data"

"Impacting the world of decisions through data driven technology"

"Imperative decisions from informed data technology".

"Technology with equipped data driven decisions"
 
" A world of data and effective business decisions making"

Would be glad to receive feedbacks on this suggested tagline.

Thank you.

Oluwaseyi Ijogun
Georgia Southern University
Statesboro GA
(912) 606 0691

------------------------------
Oluwaseyi Ijogun
Georgia Southern University
Statesboro GA
(912) 606 0691
------------------------------


Original Message:
Sent: 12-13-2022 15:03
From: Robert Saltzman
Subject: Feeling creative today?

Data-Driven Decision-Making

------------------------------
Robert Saltzman
Professor, Decision Sciences
San Francisco State University
Redwood City CA

INFORMS - Better Decisions 
INFORMS - Better Decisions through Analytics
INFORMS - Better Decisions Using Analytics
INFORMS - Better Decisions through Data Science
    
If we had only two words to emphasize our profession it would be "better decisions" or "better decision-making".
"Analytics" or "Data Science" may be the best popular term for what we do.

Artificial Intelligence may be both smaller and bigger than what we do. In a Venn diagram, AI intersects analytics.

------------------------------
John Milne
Clarkson University
Potsdam, NY
jmilne@clarkson.edu
------------------------------

Original Message:
Sent: 12-13-2022 15:03
From: Robert Saltzman
Subject: Feeling creative today?

Data-Driven Decision-Making

------------------------------
Robert Saltzman
Professor, Decision Sciences
San Francisco State University
Redwood City CA
------------------------------

I like

1. Better Decisions through Analytics
2. Better Decisions through Data Science
3. Informing Decisions for Better
   
   

I prefer keeping the name INFORMS out of the tag line.

Not very creative, but here is my $0.02
Home of Operations Research

------------------------------
Andrew Acosta
Data Scientist
Milesius Capital Resources LLC
Chicago IL
andrew@acm.org
------------------------------

Original Message:
Sent: 12-17-2022 08:15
From: John Milne
Subject: Feeling creative today?

INFORMS - Better Decisions 
INFORMS - Better Decisions through Analytics
INFORMS - Better Decisions Using Analytics
INFORMS - Better Decisions through Data Science
    
If we had only two words to emphasize our profession it would be "better decisions" or "better decision-making".
"Analytics" or "Data Science" may be the best popular term for what we do.

Artificial Intelligence may be both smaller and bigger than what we do. In a Venn diagram, AI intersects analytics.

------------------------------
John Milne
Clarkson University
Potsdam, NY
jmilne@clarkson.edu
------------------------------


Original Message:
Sent: 12-13-2022 15:03
From: Robert Saltzman
Subject: Feeling creative today?

Data-Driven Decision-Making

------------------------------
Robert Saltzman
Professor, Decision Sciences
San Francisco State University
Redwood City CA

Informing better decisions,
informing decisions for better.

------------------------------
Matthew Ferguson
Senior Operations Research Analyst
United States Army Human Resources Command
Elizabethtown KY
------------------------------

Colleagues,

I waited until this thread got stale before replying.  Since I first read it, I very much liked Matthew Ferguson's suggestion:

"Informing better decisions,
informing decisions for better."

My opinion hasn't changed with months of reflection. Why? With just seven words (technically, four unique words)...
(1) It states the first-order effect of our research and analyses:  "better decisions".
(2) It states the second-order effect of our research and analyses:  "decisions for better". Therein, it recognizes the service aspect of our profession, allowing for open interpretation of "for better" to include the various noble motivations of our colleagues.  
(3) It reinforces INFORMS and its association with both of these aspects, (cleverly) starting each line with "informing"
(4) It doesn't try to list the various, related disciplines (e.g., OR, IE, SE, applied stats, data science, ML, analytics) that coalesce with common purpose in our institute.  By avoiding this, the statement is inclusive.

Since I haven't seen the survey Mary mentioned, I wanted to bring attention back to this discussion and to Matthew's suggestion, specifically. 

All the best,
Brian
--------------------------------------------------------
Professor & Associate Head
Department of Operations Research
Graduate School of Engineering & Management
Air Force Institute of Technology
--------------------------------------------------------

Original Message:
Sent: 12-14-2022 09:11
From: Matthew Ferguson
Subject: Feeling creative today?

Informing better decisions,
informing decisions for better.

------------------------------
Matthew Ferguson
Senior Operations Research Analyst
United States Army Human Resources Command
Elizabethtown KY
------------------------------

INFORMS: Better Decisions for A Better World

------------------------------
Ziteng Wang
Assistant Professor
Northern Illinois Universtiy
Dekalb IL
zwang3@niu.edu
------------------------------

Like Brian, I am most fond of the idea of Matthew:

Informing better decisions
   
A slight variant would be INFORMing better decisions, but I think informing better decisions is better than INFORMing.

------------------------------
John Milne
Clarkson University
Potsdam, NY
jmilne@clarkson.edu
------------------------------

Original Message:
Sent: 12-17-2022 08:53
From: Ziteng Wang
Subject: Feeling creative today?

INFORMS: Better Decisions for A Better World

------------------------------
Ziteng Wang
Assistant Professor
Northern Illinois Universtiy
Dekalb IL
zwang3@niu.edu
------------------------------