INFORMS Open Forum

Call for papers: Workshop on Frontiers of Online Advertising (co-located with ACM EC 2025 in Stanford, CA, USA)

  • 1.  Call for papers: Workshop on Frontiers of Online Advertising (co-located with ACM EC 2025 in Stanford, CA, USA)

    Posted 05-27-2025 17:19

    We are pleased to announce the second Workshop on Frontiers of Online Advertising, which will be co-located with ACM EC 2025 in Stanford, CA, USA. The workshop will be held in person on Thursday, July 10th from 2 p.m. to 5 p.m.

     

    Workshop website: https://sites.google.com/view/ec25-ad-workshop/call-for-contributions 

    Submission site: https://ec25ad.hotcrp.com/ 

     

    Important Dates (all at 11:59 pm AOE):

    • Submission Deadline: Thursday, May 30th

    • Notification of Acceptance: Monday, June 9th

    • Workshop: Thursday, July 10th

     

    Call for Papers:

    The market for online advertising has witnessed exciting changes in recent years, including the increased adoption of automation to buy and sell advertisements, new privacy standards, state-of-the-art machine learning prediction methods, novel experimentation approaches, and, now, new opportunities arising from the integration and monetization of generative AI and large-language models. The "Frontiers of Online Advertising" workshop provides a venue for practitioners and academics to explore and discuss these recent trends.

     

    We welcome submissions related to new frontiers of online advertising, including (but not limited to) topics such as:

    • Autobidding

    • Generative AI and Large Language Models

    • Privacy, Trust, and Regulation

    • Machine learning prediction methods

    • Experimentation and Causal Inference

    • Monetization

     

    This workshop is non-archival.  We welcome the submission of recently published work or work that is under review elsewhere.

     

    The preferred submission format is a 2-page abstract.  Longer submissions are welcome, but content beyond the first two pages will be read at the reviewers' discretion.  Further instructions are available on the workshop website.

     

    Contact: ec25ad@googlegroups.com

    Workshop organizers:

    • Santiago R. Balseiro (Columbia University)

    • Negin Golrezeai (MIT)

    • Brendan Lucier (Microsoft Research)

    • Renato Paes Leme (Google Research)

    • Okke Schrijvers (Meta, Central Applied Science)

    • Nicolas Stier-Moses (Meta, Central Applied Science)



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    Negin Golrezaei
    Associate Professor
    Massachusetts Institute of Technology
    Cambridge MA
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