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Airbnb Study Sheds Light on Whether Incentivizing Customer Reviews Makes a Difference

  • 1.  Airbnb Study Sheds Light on Whether Incentivizing Customer Reviews Makes a Difference

    Posted 10-09-2023 15:05

    BALTIMORE, MD, October 5, 2023 – New research focused on whether incentivizing would-be online reviewers to post reviews can make a difference for the seller has shed new light on the role those reviews play in sales and revenue outcomes.

    Click here to read the full press release.



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    Ashley Smith
    Public Relations Specialist
    INFORMS Public Affairs Coordinator
    Baltimore MD
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