Hi! I am Alex Zhao, a student at Graduate School of Management, UCDavis. As I embark on my Master's in Business Analytics at UC Davis, I bring with me a solid foundation in marketing from Xiamen University and over two years of professional experience in data analysis, market research, and digital strategy.
Besides, I also embrace a strong interest in marketing academic research. I found a relationship between the stock price of Tesla and the tweets posted by Elon Musk.
Furthermore, I am a enthusiastic consumer behavior research fan. I conducted a research and found that men with mating motive tend to choose appearance-superior products and women with mating motive tend to choose functionality-superior products as my thesis, advised by Prof. Chen, Rui.
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Zicheng Zhao
San Francisco CA
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