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New Research Says Displaying Fake Reviews Increases Consumer Trust in Review Platforms by 80%
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New Research Says Displaying Fake Reviews Increases Consumer Trust in Review Platforms by 80%
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Ashley Smith
Posted 06-18-2020 21:33
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CATONSVILLE, MD, June 18, 2019 –
Many people are using COVID-19 quarantine to get projects done at home, meaning plenty of online shopping for tools and supplies. But do you buy blind? Research shows
97% of consumers consult product reviews
before making a purchase. Fake reviews are a significant threat for online review portals and product search engines given the potential for damage to consumer trust. Little is known about what review portals should do with fraudulent reviews after detecting them.
Click here to read the full press release.
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Ashley Smith
Public Relations Specialist
INFORMS
Catonsville MD
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