INFORMS Open Forum

Can the Digital Advertising Market Achieve Privacy without Regulation?

  • 1.  Can the Digital Advertising Market Achieve Privacy without Regulation?

    Posted 03-08-2021 11:46

    CATONSVILLE, MD, March 8, 2021 – It's a common assumption among marketers that if you can customize any form of marketing, particularly mobile advertising, you'll get better results. With this in mind, mobile marketing relies significantly on user tracking data as a cornerstone advertising strategy.

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    Ashley Smith
    Public Relations Specialist
    INFORMS
    Catonsville MD
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