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The Human Narrative in Data

By Abigail Lindner posted 01-03-2020 06:36

  
In her TEDxCambridge talk "The human insights missing from big data", ethnographer Tricia Wang discusses the importance of the immeasurable, in addition to the measurable, in making business decisions. She calls the former "thick" data, which brings the human narrative, including stories and emotions that "cannot be quantified", into the picture.

Watch the video here.
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