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May Luncheon Meeting
Getting Data Into the Mind of the CMO

Speaker:
Brian Fetherstonhaugh
Worldwide Chief Talent Officer
Global Leader, Customer Engagement & Commerce
The Ogilvy Group


Abstract:
If data is so much “on the mind” of CMOs and other senior executives, why is it so damn hard to actually sell data solutions to them?

In this presentation, Brian Fetherstonhaugh, the Global Chief Talent Officer of Ogilvy and former CEO of its data-driven marketing division OgilvyOne shares his decades of experience selling marketing solutions to C-level execs.

Learn what really goes on in the mind of the CMO, and how data (and you) can earn attention, consideration and sales.

Getting Data Into the Mind of the CMO




March Luncheon Meeting
Latest Advances in Optimizing the Impact of Marketing

Latest Advances in Optimizing the Impact of Marketing

Speaker:
Mike Eichorst, Former SVP, Citibank

CMO’s everywhere are under dramatically increasing pressure to prove the value of the dollars spent on Marketing and Advertising, and also demonstrate that they really know how to maximize the business returns on those investments. The good news is that new Analytic Tools can allow them to: 1) “Know What Works” at both a macro and micro level, 2) Make continuous Improvements in when and how they invest in media, and most importantly, 3) Get support in the executive suite for INCREASED INVESTMENT in Marketing and Advertising. In this talk I will describe how Citibank crossed that chasm using Analytics and how you can help your CMO’s do the same.

Message to CMO’S EVERYWHERE: You Can Significantly Increase Your Impact on the Business. Message to CEO’s: Invest In Marketing based On Fact, Not Faith.

Latest Advances in Optimizing the Impact of Marketing