When
May 20, 2015 | 12:00pm - 2:00pm
TOPIC
Nielsen's 3r Framework: Making Ad Effectiveness Make Sense
ABSTRACT
The valuation of business spending on traditional media advertising has always had multi-billion dollar implications for advertisers and media companies. There is a lot at stake in collecting data on viewership and in assessing the audience impact for those investments; did the ads reach the right consumers and what was the impact.
New technologies have created significant shifts in the way consumers view traditional advertising making it even more important to measure the impact of that advertising across multiple mediums (TV, Digital, etc.).
But new consumer behaviors have also created opportunities to leverage new data sources to gain even greater insights into" who is watching what" and "what was the impact".
This talk will describe some of those challenges and the latest advances in that evolving data collection challenge.
Speaker
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Robert Chodock
Robert Chodock is a Client Business Partner within Nielsen's Financial Services sector. In this capacity, Robert leads the relationships with many Fortune 500 banks and insurance companies acting as a market research consultant to them. Prior to joining Nielsen, Robert was a Senior Account Executive at Visa, Inc. and was part of the team managing JPMorgan Chase's issuing business with Visa. Prior to joining Visa, Robert was the Chief Marketing Officer for MyUS.com, the $50+ million market leader in international package forwarding & logistics services with over 100,000 international customers. Prior to MyUS.com, Robert worked at American Express for over 12 years and held various positions in strategy, marketing and business development. He also worked The Bank of New York (BNY Mellon) and The Chase Manhattan Bank (now JP Morgan Chase).
Robert has a BS in Economics from Cornell University and an MBA in Marketing and International Business from NYU's Stern School of Business. He is on the Board of Directors of the Cornell Club – New York and the chair of the Club's Programming Committee.
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