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March Luncheon Meeting
On March 14 INFORMS New York Metro Chapter Presents
Latest Advances in Optimizing the Impact of Marketing
Speaker:
Mike Eichorst, Former SVP, Citibank
When: Wednesday, March 14, 2018, 12 Noon – 2PM
Place: The Penn Club,
30 West 44th Street, New York, NY
Between 5th and 6th Avenues in Midtown Manhattan
Abstract:
CMO’s everywhere are under dramatically increasing pressure to prove the value of the dollars spent on Marketing and Advertising, and also demonstrate that they really know how to maximize the business returns on those investments. The good news is that new Analytic Tools can allow them to: 1) “Know What Works” at both a macro and micro level, 2) Make continuous Improvements in when and how they invest in media, and most importantly, 3) Get support in the executive suite for INCREASED INVESTMENT in Marketing and Advertising. In this talk I will describe how Citibank crossed that chasm using Analytics and how you can help your CMO’s do the same.
Message to CMO’S EVERYWHERE: You Can Significantly Increase Your Impact on the Business. Message to CEO’s: Invest In Marketing based On Fact, Not Faith.
Speaker Bio:
As SVP of Media Measurement and Optimization for seven years at Citibank, Mike was charged with finding new ways to maximize the business impact of their spending on Marketing and Advertising. That work included Predictive Modeling for target marketing, Market Mix Modeling, Attribution, and Survey-Based Research. Prior to joining Citi, he had similar roles at TIAA-CREF and Chase, where he also ran the Data Mining Lab, which was designated as a banking industry Center of Excellence.
Mike has been on the Editorial Advisory Board for 1to1 Magazine, a judge in the annual “Gartner Impact Awards” contest, a Board Member and former President of the NY chapter of INFORMS the global analytics organization. He has been a speaker at conferences sponsored by, Business Week, American Banker, Acxiom, MMA, Marketing Evolution, SPSS, TIMS/ORSA, Business Objects, SAS, Fair-Isaacs, The Conference Board, and has also been a guest lecturer at local colleges.
He holds an MS in Management Science from Long Island University, where he received the Plock Prize for "Exceptional Scholarship and Contributions to the Advancement of Engineering and Science", and earned a Bachelor’s degree in Electrical Engineering from SUNY Stony Brook where he was inducted into Tau Beta Pi, the National Engineering Honor Society.
Reservations:
Call John Waldes at (212) 362-0302
or send email to: informsny.reservations@gmail.com
with subject: INFORMS Luncheon Reservatioon
Reservation deadline is Friday, March 9, 2018
$55 for chapter members, $65 for non-members
$10 surcharge for walk-in without reservation.
Discounted fee for first-time attendees: Luncheon seminar fee is $35 if attendee joins chapter as a new member (attendee must complete new member application and pay $50 chapter membership fee or $40 if an INFORMS national member).
INFORMS NY Metro is actively seeking speakers and topics for Fall 2018.
If you have a data analytic or business oriented topic please contact Jack Theurer theurer@aol.com or Leon Schwartz schwal@informeddecisionsgroup.com.
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- Jack Theurer - Chapter President, INFORMS New York Metro Chapter
G. Theurer Associates Inc.
212-787-1975
theurer@aol.com
INFORMS New York Metro Chapter Luncheon Meeting - Wed., March 14