The INFORMS Analytics Society, in partnership with Boston Consulting Group (BCG), and Adelphi University, is pleased to announce the winners of the 2025 Innovative Applications in Analytics Awards (IAAA). These awards recognize novel applications of analytics that have had a significant impact on organizations and society.
The first, second, and third-place winners of the 2025 competition are:
- Optimizing Product Feature Offering through Connected Vehicles Analytics, Intelligent Sampling, and Generative AI.
- Ford Motor Company: Vamsee Krishna Batchu, Omar Makke, Oleg Gusikhin, Vasiliy Krivtsov, Erica Klampfl, Vicky Svidenko, Rodney Cooper, and Mare K Shayrin
- Innovating Manufacturing: The Autonomous Factory with Digital Twin and Reinforcement Learning for Intelligent Operations and Efficiency.
- Korea Advanced Institute of Science and Technology: Young Jae Jang
- DAIM Research: Ilhoe Hwang, Seol Hwang
- Samsung SDI: Sunhee Bang
- Optimizing the Path Towards Plastic-Free Oceans.
- The Ocean Cleanup: Yannick Pham, Bruno Sainte-Rose
- London Business School: Jean Pauphilet, Baizhi Song
- University of Amsterdam: Dick den Hertog
The INFORMS Analytics Society, BCG, and Adelphi University also recognize the outstanding applications submitted by the following finalists:
- Spot Market Pricing on Amazon Freight.
- Amazon: Adam N. Elmachtoub, Goutam Kumar, Roger Lederman
- Semantically Grounded Analytics Engine for Helping Patients Find Doctors and Locations in a Large Healthcare Organization.
- University of Southern California: Mayank Kejriwal, Min-Hsueh Chiu
- Kaiser Permanente Digital: Hamid Haidarian, Andy Xiang, Deep Shrestha, Faizan Javed
- Leveraging AI for AI, Auxiliary Models to Sustain a Customer Facing Chatbot.
- Scotiabank: Fabio Dutra Sarti, Safa Shamout, Mohan Mulakkamparambil, Andres Villegas Ceballos, Antonio Henrique, Rafal Orlowski.
These submissions highlight the transformative power of analytics across diverse fields and the significant contributions of individuals and teams in pushing the boundaries of analytical innovation. The winners and finalists were recognized at a luncheon held during the 2025 INFORMS Analytics+ Conference in Indianapolis for their rigorous methodologies, impactful results, and creative problem-solving.
About INFORMS
INFORMS is the world's largest association for professionals and students in operations research, AI, analytics, data science, and related disciplines, serving as a global authority in advancing cutting-edge practices and fostering an interdisciplinary community of innovation. With a network of more than 12,000 members spanning academia, industry, and government, INFORMS connects thought leaders, experts, and emerging professionals who advance and apply AI, mathematics, analytics, and other sciences and technologies to solve complex challenges and drive impactful decision-making. Through its prestigious peer-reviewed journals, world-class conferences, industry-leading certification programs, and a suite of professional resources, INFORMS empowers its community to enhance operational efficiency, elevate organizational performance, and promote smarter decisions for a better world. Discover more at www.informs.org
About the INFORMS Analytics Society
The Analytics Society is a INFORMS community with over 1,800 members dedicated to promoting the development and application of analytics to solve complex problems and improve decision-making.
About Boston Consulting Group
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders-empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
About Adelphi University
Adelphi University, located in Garden City, NY, is a nationally ranked doctoral research university offering exceptional liberal arts and sciences programs and professional training with a foundation in the humanities. With more than 7,500 students, Adelphi is proud to deliver a personalized education – fostering a deep connection between students and faculty.
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Contact:
Ashley Smith, Public Affairs Coordinator, INFORMS
443-757-3578
asmith@informs.org