BALTIMORE, MD, July 12, 2022 – A "normal" version of life is returning in the wake of the COVID-19 pandemic that includes travel and vacations. New research in the INFORMS journal Manufacturing & Service Operations Management predicts demand for multiple types of hotel rooms based on guest characteristics, travel attributes and room features. This methodology delivers insights on segmentation, classifying each guest into segments (or a mixture of segments) based on their characteristics.
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Ashley Smith
Public Relations Specialist
INFORMS
Catonsville MD
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