BALTIMORE, MD, August 23, 2023 – Fashion and social media are both ever evolving. So why not put the two together? New research in the INFORMS journal Manufacturing & Service Operations Management says utilizing social media to predict sales of apparel and footwear items based on social media posts and interactions about color is possible and successful.
Click here to read the full press release.
------------------------------
Ashley Smith
Public Relations Specialist
INFORMS Public Affairs Coordinator
Baltimore MD
------------------------------