INFORMS Open Forum

BALTIMORE, MD, April 11, 2023 – It's commonly assumed that the supply-and-demand economics of the consumer marketplace dictates price. If you are one of few retailers that sells a product consumers want, you can charge more. Or, if supplies of that product are more scarce, again, prices will likely be higher. On the flip side, if supplies are plentiful for a product that is in less demand, prices for that product are likely to be lower.

Click here to read the full press release.

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Ashley Smith
Public Relations Specialist
INFORMS Public Affairs Coordinator
Baltimore MD
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@Ashley Smith - This is quite interesting, thanks!

Might be interesting to extend the study to compare the tradeoff between inventory costs and price formation.  A shallow store will have less inventory than a deep store.  I suspect that the industry knows this, but perhaps OR could contribute some insights (inventory theory, stochastic processes, risk).

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Alan King
IBM Research
Yorktown Heights NY
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Original Message:
Sent: 04-11-2023 12:43
From: Ashley Smith
Subject: Study Finds Only One Type of Consumer Dictates Price

BALTIMORE, MD, April 11, 2023 – It's commonly assumed that the supply-and-demand economics of the consumer marketplace dictates price. If you are one of few retailers that sells a product consumers want, you can charge more. Or, if supplies of that product are more scarce, again, prices will likely be higher. On the flip side, if supplies are plentiful for a product that is in less demand, prices for that product are likely to be lower.

Click here to read the full press release.

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Ashley Smith
Public Relations Specialist
INFORMS Public Affairs Coordinator
Baltimore MD
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