BALTIMORE, MD, October 26, 2022 – New research in the INFORMS journal Marketing Science, conducted by researchers at the University of Chicago and University of Washington, finds a 10% increase in TV product placement for cigarettes increases sales by 2% for the tobacco brand shown on-screen. Furthermore, it has the same effect on its direct competitors' sales as well.
Click here to read the full press release.
------------------------------
Ashley Smith
Public Relations Specialist
INFORMS
Catonsville MD
------------------------------