INFORMS Open Forum

Local Craft Beer Consumers Lose Loyalty When Their Favorite Brands are Acquired

  • 1.  Local Craft Beer Consumers Lose Loyalty When Their Favorite Brands are Acquired

    Posted 10-08-2024 14:51

    BALTIMORE, MD, October 8, 2024 – Local craft beer consumers don't seem to like it when their favorite brands are acquired, showing displeasure through spending habits, according to a new study on brand loyalty and craft beers.

    Click here to read the full press release.



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    Ashley Smith
    Public Relations Specialist
    INFORMS
    Baltimore MD
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