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Five-Star Rating? New Research Finds It May Not Reflect What Consumers Receive

  • 1.  Five-Star Rating? New Research Finds It May Not Reflect What Consumers Receive

    Posted 06-01-2022 09:09

    BALTIMORE, MD, June 1, 2022 – Five stars means a perfect rating, right? Consumers use online ratings systems to decide which products to purchase, but are they reliable sources of information? New research in the INFORMS journal Marketing Science finds these ratings systems might be built on an unstable foundation, with the systems becoming less useful over time.

    Click here to read the full press release.



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    Ashley Smith
    Public Relations Specialist
    INFORMS
    Catonsville MD
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