I appreciate that INFORMS is doing this strategic project for deciding on a brand for INFORMS.
IMHO, INFORMS should
first decide what we use as a label for the type of work we do (could be OR, OR/MS, Data Science, Analytics, AI, Decision Science, Science of Better or something else), and then worry about a tag line for the organization. If a decision is made to use "Data Science", or "Decision Analytics", "AI", or "Decision Science" in the INFORMS tag line, then you've restricted the particular label that is used for the field. The strategic goal is to "Champion our profession and our brand". We need to first tag the profession, then tag the INFORMS brand.
Having said that, here are some suggestions.
Advancing Data Science for Better Decisions
The Home for Decision Analytics
The Center for Practical AI
Experts in Decision Science
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-Irv Lustig
Optimization Principal
Princeton Consultants
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Original Message:
Sent: 12-12-2022 14:27
From: Mary Leszczynski
Subject: Feeling creative today?
We are super excited to share that we are working with a vendor on a branding project for INFORMS that will include a tag line. Thank you to those members who have participated in interviews and focus groups so far, and we'll be sending out a survey in the new year for all of your feedback.
But I was wondering, if you were tasked with creating a tag line for INFORMS so that potential members who have never heard of INFORMS would know what we do just from looking at the logo with the tag line, what would it say?
Below are some examples of other associations, so you get the idea of how the logo and the tag line work together. Please respond to this thread, sometimes just a word will spark an idea for someone else. Thank you and have fun.
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Mary Leszczynski
Director, Marketing
INFORMS
Catonsville
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