INFORMS Open Forum

Do People's Political Views Extend to their Brand and Consumer Preferences?

  • 1.  Do People's Political Views Extend to their Brand and Consumer Preferences?

    Posted 01-06-2023 10:18

    BALTIMORE, MD, January 3, 2023 – The political divide in America is evident everywhere you look, from news to social media. But do people's politics extend to their brand and consumer preferences? A new study says yes. 

    Click here to read the full press release.



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    Ashley Smith
    Public Relations Specialist
    INFORMS
    Catonsville MD
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