Call For Papers: HICSS 59 (2026) Mini-track on Digital and Social Media in Enterprise
https://lnkd.in/e-KeVXjr
Digital and social media (DSM) have transformed the workplace in organizations. During the past two decades, electronic communication has changed organizational forms, enabled electronic document management, and preserved organizational storage. Combined with the growth of digital and social media technologies, organizations have been impacted in new ways. Social media includes blogs, wikis, social networking sites, and microblogging that provide new affordances to its users. While some prior studies have provided evidence to show the positive impacts of enterprise social media on employees, work processes, and performance, other studies have uncovered negative effects of DSM use on employee productivity and behaviors. For an organization to amplify the returns or benefits and mitigate the drawbacks of its DSM use, researchers and practitioners must deepen their understanding of the implications of DSM use for organizational purposes.
The global outbreak of the coronavirus (COVID-19) pandemic at the beginning of 2020 has increased enterprise social media (ESM) use at home offices when companies sent employees to work from home. Now, three years after the pandemic, some employees have gradually returned to offices while others continue virtual work or adopt a hybrid work arrangement. The increasing use of ESM in home office environments or hybrid work arrangements has called for further research on the effects of ESM use on employee well-being, work-life balance, social media fatigue, and work performance post the COVID-19 pandemic. Moreover, AI technologies have been increasingly applied to manage and analyze DSM usage patterns, improve employee engagement, and optimize organizational processes. However, little is known about their impact on workplaces and organizational strategies.
This minitrack focuses on organizations' internal and external use of digital and social media to facilitate work processes (e.g., communication, collaboration, and socialization) inclusive of both business (for-profit) and non-profit organizations, and to engage various organizational stakeholders. AI plays a significant role in these processes, from automating content moderation and enhancing collaboration through intelligent virtual assistants to enabling personalized communication and support for hybrid work models. Hence, research of this minitrack lies at the intersection of multiple disciplines, namely Science & Technology, Organization Science, Marketing, and Behavioral Science.
The Call for Papers welcomes theoretical and empirical studies addressing organizational, managerial, technical, and behavioral perspectives on digital and social media by enterprises and their employees. Potential issues and topics include, but are not limited to:
- AI-powered enterprise social media analytics
- Digital and social media affordances
- Dark side of enterprise social media
- Digital and social media marketing
- Digital and social media use & employee work-life balance
- Digital and social media use & social capital
- Enterprise social media use and employee well-being
- Enterprise social media and digital transformation in organizations
- AI in digital transformation via DSM
- Ethical AI in enterprise social media
- Information security and enterprise social media
- Methodologies for studying digital and social media in enterprise
- Organizational strategies and practices associated with digital and social media use
- Social media marketing strategies for enterprises
- New theories to describe and explain the phenomenon of enterprise social media use
- Roles and responsibilities of IS departments in the use of and support for digital and social media
- The use of social media for employee advocacy, organizational fundraising, or donations
- The use of social media for public perception management
- Social media use and hybrid work post the COVID-19 pandemic
- The role of AI-generated social media content in organizational and marketing strategies
Important Dates:
- April 15, 2025: Paper submission system begins
- June 15, 2025: Paper submission deadline
- August 17, 2025: Notification of acceptance/rejection
- September 4, 2025: Deadline for authors to submit revised manuscript for review
- September 22, 2025: Deadline for authors to submit final manuscript for publication
- October 1, 2025: Deadline for at least one author of each paper to register for the conference
Minitrack Co-Chairs:
Wenqi Shen (Primary Contact)
Virginia Tech
shenw@vt.edu
Yen-Yao Wang
Auburn University
yenyao@auburn.edu
Ester Gonzalez
California State University, Fullerton
esgonzalez@fullerton.edu
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Wenqi Shen
Assistant Professor
Virginia Tech
Blacksburg VA
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