BALTIMORE, MD, October 18, 2022 – INFORMS, the largest association for the decision and data sciences, has awarded the 2022 Daniel H. Wagner Prize for Excellence in the Practice of Advanced Analytics and Operations Research to researchers from MIT and Anheuser-Busch InBev for their work that leverages physical retail experiments and a platform named "TestOps" to increase sales and revenue. The platforms finds that when treatment effects are small, the environment is noisy and nonstationary, and adherence problems are common, which results in roughly 100x increase of experimental power relative to alternatives. This work sees a 1%-2% increase in sales and nearly $135 million in monthly revenue. The award was presented today at the 2022 INFORMS Annual Meeting in Indianapolis, IN.
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Ashley Smith
Public Relations Specialist
INFORMS
Catonsville MD
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