Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science, which reveals the impact of product placement in television programming. The findings indicate that prominent product placement embedded in television programming does have a net positive impact on online conversations and web traffic for the brand.
The study to be published in the June edition of the INFORMS journal Marketing Science is titled "Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic," and is authored by Beth Fossen of Indiana University, and David Schweidel of Emory University.
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Ashley Kilgore
Manager, Communications
INFORMS
Catonsville, MD
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