INFORMS Open Forum

New Large-Scale Field Research Sheds Light on Which Product Categories and Industries Benefit Most from Social Advertising

  • 1.  New Large-Scale Field Research Sheds Light on Which Product Categories and Industries Benefit Most from Social Advertising

    Posted 12-10-2020 15:49

    CATONSVILLE, MD, December 10, 2020 – New research from a team of scientists at four leading universities has shed new light on the effectiveness of social advertising in specific product categories to learn which product categories tend to benefit more from social advertising, and which may not.

    Click here to read the full press release.



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    Ashley Smith
    Public Relations Specialist
    INFORMS
    Catonsville MD
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