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Is responding to online reviews always a good thing? New research sheds light on the downside of over-responsiveness

  • 1.  Is responding to online reviews always a good thing? New research sheds light on the downside of over-responsiveness

    Posted 10-01-2018 10:55
    A new study to be published in the INFORMS journal Marketing Science found that when managers respond to online reviews it's possible that those responses could actually stimulate additional reviewing activity and an increased number of negative reviews. 

    Click here to read more!

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    Ashley Kilgore
    Manager, Public Relations
    INFORMS
    Catonsville MD
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