I am happy to report that the remarkably able committee chaired by John Chinneck with members Bill Cook, Bruce Golden, Pascal Van Hentenryck, and David Woodruff have selected the awardee of the INFORMS Journal on Computing Test of Time Paper Award, covering the period 2004 through 2008.
The Test of Time Award for papers published in the INFORMS Journal on Computing in the years 2003-2007 is awarded to:
Juan Feng, Hemant K. Bhargava, and David M. Pennock
Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms
INFORMS Journal on Computing, 19(1):137-148, 2007
Test of Time Award Citation 2003-2007
The paper of Feng, Bhargava, and Pennock is among the earliest publications to study mechanisms for the allocation of ads by search-engine providers. The paper reports extensive computational simulations, allowing the authors to compare expected revenue obtained from a variety of ad-placement strategies. The study provides insights into the impact of attention decay and other key factors. This highly cited paper continues to be an important reference for the community of researchers studying this rapidly growing sector of the advertising market. The work is a very nice example of the reach of operations research techniques into the new economy.
Use the link below for the complete information regarding this award and a reflection by the authors on their landmark paper.
https://pubsonline.informs.org/doi/full/10.1287/ijoc.2020.0968
Alice Smith, INFORMS Journal on Computing Editor in Chief
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Alice Smith
Forehand/Accenture Distinguished Professor
Auburn University
Auburn AL
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